‘Gen Z is all about unapologetic fun, and that’s precisely what Breezer stands for. We encourage them to ‘Play On,’ keeping seriousness at bay,’ Ashish Jha, Senior Brand Manager at Bacardi, told CNBC-TV18.
Category: Brand Makers
SOGI onboards former MIB secretary Yashvardhan Sinha and tech policy lawyer Shivani Jha
With a diplomatic career spanning over 37 years, Yashvardhan Sinha brings invaluable insights from his roles as India’s High Commissioner in the UK and Sri Lanka, Ambassador in Venezuela, and Consul General of India in Dubai.
Google Cloud Public Sector appoints Virginia Sharma as head of marketing
Prior to her on-going stint at Google, Sharma worked at JioSaavn where she held the role of vice president – brand solutions.
The Hershey Company promotes Luigi Mirri to general manager, India
Currently serving as the general manager of APAC, Mirri will expand his responsibilities to include India.
Unilever’s Krishnan Sundaram quits after 23 years
Sundaram will be taking a short break, before moving on to his move.
Apurva Chandra gets additional charge of Department of Health and Family Welfare
Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021
Adani Wilmar’s head of marketing Sanjay Adesara moves on
Sanjay Adesara was associated with the company for 16 years.
Geetika Mehta becomes Nivea India’s new MD
Mehta joins the German personal care brand from Hershey India, where she was managing director.
We go after Gen Z in a very focused way: Viacom18’s Anshul Ailawadi
In an exclusive interview with Storyboard18, Anshul Ailawadi, Business Head – youth, music, and english entertainment cluster, Viacom18, spoke about the growing demand for original content and why it is the advertisers’ favourite.
Tata Sons’ Harish Bhat retires; Bhat was brand custodian at Tata Sons
Harish Bhat retired from his role as Brand Custodian at Tata Sons, after 36 years with the Tata Group.