Brand Makers – Page 56

Here’s how Bacardi Breezer plans to ‘play’ to Gen Z tastes

The brand's ‘Play On’ proposition delves into the multifaceted identity of Gen Z, connecting through relatable and topical themes — from social media channels to digital partnerships to on-ground activations. (Image source: News18)

‘Gen Z is all about unapologetic fun, and that’s precisely what Breezer stands for. We encourage them to ‘Play On,’ keeping seriousness at bay,’ Ashish Jha, Senior Brand Manager at Bacardi, told CNBC-TV18.

SOGI onboards former MIB secretary Yashvardhan Sinha and tech policy lawyer Shivani Jha

Yashvardhan Sinha (left) and Shivani Jha (right)

With a diplomatic career spanning over 37 years, Yashvardhan Sinha brings invaluable insights from his roles as India’s High Commissioner in the UK and Sri Lanka, Ambassador in Venezuela, and Consul General of India in Dubai.

Google Cloud Public Sector appoints Virginia Sharma as head of marketing

Sharma previously served as the head of marketing for Google Cloud India. (Image sourced via X)

Prior to her on-going stint at Google, Sharma worked at JioSaavn where she held the role of vice president – brand solutions.

The Hershey Company promotes Luigi Mirri to general manager, India

Luigi Mirri spearheaded the expansion of the brand footprint in critical markets, such as Australia, fostered a strong relationship with 7-Eleven convenience stores, played a pivotal role in fostering stability in Hershey Korea and set Hershey Philippines and Thailand on a multi-year double-digit growth trajectory.

Currently serving as the general manager of APAC, Mirri will expand his responsibilities to include India.

Unilever’s Krishnan Sundaram quits after 23 years

Over the last 23 years, Sundaram, was in various leadership roles at Unilever. He was general Manager, Beverages between 2012 and 2014. He was then appointed VP - global marketing transformation and capability for nearly two years.

Sundaram will be taking a short break, before moving on to his move.

Apurva Chandra gets additional charge of Department of Health and Family Welfare

Storyboard18 reported that Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021. A civil engineer by education, Chandra had earlier served as Secretary, Ministry of Labour and Employment.

Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021

Adani Wilmar’s head of marketing Sanjay Adesara moves on

In a LinkedIn post, Sanjay Adesara reflected on the significant growth he witnessed during his tenure, particularly in steering the success of the Fortune brand and contributing to the establishment and development of other notable brands under Adani Wilmar's umbrella.

Sanjay Adesara was associated with the company for 16 years.

Category: Brand Makers