Category: Brand Marketing

Rise of film-based tourism: Goa and Rajasthan top draws in India. Find out why.

The primary motivation for film tourism is the desire of travelers to connect with the cinematic world, experiencing first-hand the locations, cultures, and landscapes portrayed in their favourite films. (Image sourced via CNBC-TV18)

The success of film tourism in Rajasthan underscores the importance of strategic marketing and promotional efforts by its state tourism department, states a KPMG India and PHD Chamber of Commerce and Industry report.

Job Alerts in Marketing: Match-group owned Tinder India looking for a senior brand manager

The position?: "A multifaceted position that involves a comprehensive understanding of brand strategy, narrative development, and execution across various channels. The role demands a strategic, creative, and collaborative leader who can drive the brand's success across various channels while maintaining a consistent and engaging brand experience for users." (Image source: Unsplash)

Looking for a job in marketing? Storyboard18 brings a weekly round-up of job postings and opportunities that might have been missed.

Anant Ambani-Radhika Merchant pre-wedding festivities: Salman Khan to Rihanna, celebs arrive in Jamnagar

Several other Indian celebrities who are expected to mark their presence at the lavish event are Shah Rukh Khan, Aamir Khan, and Rajinikanth. Besides, Akshay Kumar, Ajay Devgn, Kajol, Ranveer Singh, Deepika Padukone, Ranbir Kapoor, Vicky Kaushal, Katrina Kaif, Karan Johar, Varun Dhawan, and Shraddha Kapoor will also be adding glam to the mega event with their presence. (From top left to right: Salman Khan, Arjun Kapoor, Shah Rukh Khan, Alia Bhatt and Rihanna)

Bollywood superstar Salman Khan made a dashing entry for Anant and Radhika’s pre-wedding celebrations.