Category: Brand Marketing

Nodwin Gaming enters into a strategic partnership with JSW Sports

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The combined strengths of the two are also focused on launching new esports focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.

Flipkart rolls out its UPI handle

Key features of the bus booking service on Flipkart include access to great deals, no convenience fees or hidden charges, offers through supercoins redemption up to Rs 50 and a 24/7 voice helpline. (Image source: Unsplash)

With the tagline ‘India’s Most Rewarding UPI’, and powered by Axis Bank, Flipkart UPI will initially be available for Android users. Customers can now register for UPI with @fkaxis handle and can do fund transfers and checkout payments using the Flipkart app.

Byju’s trouble: Founder Raveendran says Byju’s unable to pay salaries due to investors stooping to “heartless level”

Over the last year, Byju’s has let go of thousands of employees amid its battle with slowing demand of online learning services and VC funding winter. (Image source: Moneycontrol)

Founder Byju Raveendran said in a letter to employees, “Unfortunately, a select few (4 out of our 150+ investors) have stooped to a heartless level, ensuring that we are unable to utilize the funds raised to pay your hard-earned salaries.”

Apple India sales to hit Rs 70,000-crore in 2024: Report

A previous Moneycontrol report stated that analysts said Apple’s market share across larger enterprises has also been rising along with mindshare. As per market trackers, Apple cornered around 6 percent laptop market share in India, translating into $400 million in Mac revenue in India. (Image source: Unsplash)

India was among Apple’s fastest-growing iPhone markets in 2023, with annual shipments crossing 10 million units for the first time with a 46 percent growth, securing the top revenue position for the year, beating its rival Samsung,

Only Vimal could leverage the ‘looks of a winner’ to become an undisputed clothing brand

Reliance ventured into the textiles business with the introduction of Vimal in 1975. The brand was named Vimal, after Dhirubhai Ambani's nephew, and son of his elder brother Ramnikbhai Ambani, co-founder of Reliance Industries. The operations of the business were looked after by Dhirubhai's son, Anil. (Image source: Only Vimal website)

It was 1987 when India was witnessing a transformation in the advertising industry. Reliance Industries, the principal sponsor of the Cricket World Cup at the time, rolled out a campaign where the talent of filmmaker Shantanu Sheorey and the onscreen persona of cricketing greats Sir Vivian Richards, Ravi Shastri and Allan Robert Border catapulted Vimal Suitings to become a market leader.

Anant Ambani pre-wedding celebrations: Mark Zuckerberg dressed for ‘jungle-fever’ theme on day 2

The second day will host "A Walk on the Wildside" with "jungle fever" the suggested dress code for the day. This event would be held outdoors in the Ambanis' animal rescue centre in Jamnagar. (Image source: @zuck via Instagram)

The second day of the pre-wedding celebrations for Anant Ambani and Radhika Merchant has “A Walk on the Wildside” with “jungle fever” as the suggested dress code for the day.

Pepsi launches new visual identity globally; takes over iconic locations in 120 markets

The international takeover marks the first step in Pepsi’s new era across design, storytelling, and partnerships, they said, adding, “We will continue to drive culture forward in 2024 by delivering one-of-a-kind elevated experiences, all deeply connected to fans' passions and desires to live “Thirsty for More.”

Pepsi had first unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years, in March 2023.

India needs its own App Store: Info Edge’s Sanjeev Bikhchandani after Google’s action against Indian app developers

“Many of the Info Edge apps are back on the play store. An effort very well led by Hitesh and the entire Info Edge team. People were up all night for this. Great crisis management,” Bikhchandani said (Image sourced via Forbes India)

On March 1, Google warned it may remove the apps of 10 companies in India for not paying a service fee for the use of its Play Store platform in India.