Category: Digital

CTV to be the largest distributor of content on large screens by 2030: Report

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Connected TVs to start scaling more quickly and reach 100 million by 2030, states the FICCI – EY report on the media and entertainment industry.

Viewership of non-cricket sports on TV fell by 39 percent in 2023: Report

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

The FICCI – EY report on the media and entertainment industry highlights shifts in viewership.

Union Minister Ashwini Vaishnaw on Google vs Indian apps battle: Startup ecosystem must be protected

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies.

The Union Minister said, “Ultimately, the startup ecosystem and the people who have created so much value in our society, in our economy, in our people’s lives, creating such innovative solutions, they must be protected.”

Omnicom India supports launch of India chapter of Women in Tech Global

The India chapter was officially launched on March 8th 2024, International Women’s Day, at the French Embassy in New Delhi, under the patronage of Thierry Mathou, French Ambassador to India. (Image via Unsplash)

Women In Tech Global is an NGO headquartered in Paris and committed to actively promoting women & girl’s empowerment in STEAM (Science, Technology, Engineering, Arts, and Mathematics).

Jaya Kishori has almost 11 million followers on Instagram; who is she?

Kishori has almost 11 million followers on Instagram, where she posts largely motivational content and snippets. (Image sourced via Instagram)

Jaya Kishori got the National Creators Award in the ‘Best Creator Award for Social Change’ category at the first-ever creators award backed by the government. She received the award from PM Narendra Modi.

Meet Janhvi Singh, the creator who got a national award from PM Modi

Singh has over 566 thousand followers on her main Instagram account - janhvsingh, dedicated to spirituality and culture, shastras, sanskriti and sarees. (Image sourced via Instagram)

Janhvi Singh got the National Creators Award in the Heritage Fashion Icon category at the first-ever creators award backed by the government. She received the award from PM Narendra Modi.

National Creators Award Winners: Aman Gupta, Ranveer Allahbadia, AiyyoShraddha and more, awarded by PM Modi

Prime Minister Narendra Modi presented the first-ever National Creators Award on March 8 at Bharat Mandapam, New Delhi. He also had a brief interaction with the winners. (From left to right: Aman Gupta, Shraddha and Ranveer Allahbadia. (Image source: News18))

Prime Minister Narendra Modi acknowledged the impact of content and creators, saying “You are the MVPs of the internet.” Over 200 creators were nominated for the National Creators Awards in categories that ranged from the ‘Disruptor of the Year’ to ‘International Creator Award’.

Meet Ranveer Allahbadia aka BeerBiceps who has over 14 million subscribers on YouTube

He is also the co-founder of one of India’s leading influencer management agencies - Monk Entertainment. He’s also the co-founder of Level Supermind, a meditation and wellness app that he is co-building alongside Schbang’s Harshil Karia. (Image sourced via Instagram)

Ranveer Allahbadia, also known as BeerBiceps, got the National Creators Award in the disruptor category at the first-ever NCA that’s backed by the government. He received the award from PM Narendra Modi.

Jaya Kishori gets National Creators Award in Social Change category from PM Modi

Jaya Kishori added, “The youth need spirituality the most today. If I can live a spiritual life along with a materialistic life, I think, every youth can.” (Image source: Jaya Kishori via X)

Called this generation’s ‘Mirabai’, Jaya Kishori shares teachings from Bhagavad Gita and the Ramayana.

Nishchay Malhan aka Triggered Insaan receives Best Creator In Gaming Category award from PM Modi

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. There are a total of 200 nominees vying for the inaugural award. (Images sourced via LinkedIn and X)

Malhan shared that an award in the gaming category is a big recognition, positively welcomed as gaming is finally receiving the spotlight it deserves.