How it Works – Page 10

Alia Bhatt turns 31: A look at her diverse portfolio of endorsements, investments and business ventures

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt has diversified her portfolio beyond acting, from establishing her own production house, Eternal Sunshine Productions, to supporting various investments and business ventures.

McDonald’s India – North and East partner with ONDC to enhance customer accessibility

By integrating with the ONDC Network, McDonald's North and East India can now leverage technology to expand its reach and better serve customers. (Representative image by Jurij Kenda via Unsplash)

The partnership signifies the brand’s efforts to reach closer to customers by penetrating additional digital platforms.

Star India initiates arbitration against Zee over failed $1.4 billion ICC deal

ZEEL pulled out of the deal for broadcasting ICC men’s and under-19 tournaments after Sony refused to go ahead with their $10 billion merger. (Image source: Moneycontrol)

Star India has claimed that Zee is in non-compliance with the terms of the agreement dated August 26, 2022, under the Arbitration Rules of London Court.

Tata Group likely to acquire Walt Disney Co.’s stake in Tata Play

Now with just 1 Tata Play Binge subscription, customers can access DistroTV’s offerings too (Image source: Amazon)

As per reports, the companies are in early talks about the acquisition of Disney’s minority yet significant stake in Tata Play.

SEBI accuses Subhash Chandra of concealing details in Zee fund diversion case: Reports

The proceedings at SAT are set to resume on March 19. (Image source: Moneycontrol)

As per an August 14 SEBI order, Chandra and Goenka was barred from holding the position of a director or a KMP (Key Management Personnel) in Zee Entertainment Enterprises Ltd, Zee Media Corporation Ltd, Zee Studios Ltd. (wholly owned subsidiary of Zee Entertainment Enterprises Ltd.); Zee Akaash News Pvt Ltd (wholly owned subsidiary of Zee Media Corporation Ltd.).

Bloomberg’s appeal against Zee dismissed by Delhi High Court

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

The Court also asked the platform to comply with the directions of the learned Additional District Judge within three days.

IPL advertising deals see delay over unclarity of schedule due to upcoming Lok Sabha elections

As per reports, an IPL team was fined Rs. 9 lakh by the BCCI for posting a video on social media during an on-going game. (Image source: Moneycontrol)

Brands looking for campaign-based advertising are awaiting more clarity on the full schedule.

AI can provide Rs 45,000 crore boost to the Indian M&E sector by 2027

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

An EY report which gathered insights and answers from M&E industry executives, states that 65 percent M&E CXOs believe that Gen AI would help in revenue acceleration.