Category: How it Works

Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor

Manisha Kapoor, CEO and secretary-general said, "It is an exciting time for brands and digital campaigns with so many avenues for creative expressions. However, there appears to be a genuine shortage of creative minds for all the content that is sought to be commissioned. Sensationalist and deceptive campaigns appear like short cuts that fill the gap."

Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.

OpenAI used millions of New York Times articles to train its chatbots. Now NYT sues OpenAI and Microsoft

In its suit, NYT did not include an exact monetary demand, but said it believes OpenAI and Microsoft have caused "billions of dollars" in damages for illegally copying and using its works. (Representative Image: Jakayla Toney via Unsplash)

New York Times has sued OpenAI and its backer Microsoft over AI use of copyrighted work.

Prasar Bharati enters MoU with Radio Televisyen Malaysia

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

This partnership is aimed to promote cooperation in public broadcasting in the field of radio and television.

2024 to witness rise of Gen AI skills, programming languages and cybersecurity

ployers also believe that increasing human-AI collaboration (37 percent) and reskilling/upskilling the workforce to meet the skill demand (25 percent) will be key strategies they want to implement. (Representational image by Markus Spiske via Unsplash)

Majority of GenZ employees prefer their workplaces to have flexible work arrangements (38 percent), purpose-driven work (23 percent), and technology-driven environments (18 percent).

Digital marketing trends to watch out for in 2024

In 2024, we are going to see Augmented Reality (AR) continuing to shape marketing strategies, with marketers capitalising on opportunities to blend the digital and the real world. (Image by Lucrezia Carnelos via Unsplash)

Artificial Intelligence can assist with 45-50 percent of the job, but human-written content will be essential for impact, connection, and conversion.

MeitY issues second advisory to intermediaries to comply with IT Rules on deepfakes

Rajeev Chandrasekhar, Union Minister of State for Electronics & IT highlighted the critical role of intermediaries in ensuring compliance with the IT rules. (Image source: CNBC-TV18)

Digital intermediaries are instructed to relay information regarding prohibited content through terms of service, user agreements, and regular reminders during user interactions on their platforms.

Dark pattern guidelines a step forward in tackling deceptive practices

there is no effective or transparent mechanism to ensure that platforms do not resort to practices such as creating ‘False Urgency’, as there is no real time mechanism to keep a check on the truth of the claims. (Representative image by Kyle Glenn via Unsplash)

Awareness about unfair practices that qualify as dark practice is very low among Indian users. India has the second highest number of internet users and these guidelines will go a long way in curbing misuse of data.

66 percent of CEOs in India consider AI as a top investment priority for their organisation

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

Despite ongoing economic uncertainty, generative AI remains a crucial investment for CEOs both in India and globally who are looking to stay ahead of the curve.