Category: How it Works

Marico v/s KLF Nirmal Industries: Bombay High Court restrains KLF from infringing Parachute Oil’s features

On August 18, 2023, the High Court had an ex-parte ad-interim (granted without notice to the respondent) order against KLF which restrained it from using features which were similar to that of Parachute. (Image source: Moneycontrol)

Marico claimed that KLF Nirmal Industries had committed an act of infringement with respect to its trademarks.

Marketing year in review: trends, takeaways & what’s coming in 2024

Here are 10 key takeaways and learnings that have emerged as top priorities for marketers and will be key in shaping marketing strategies of 2024 (Representational image via Unsplash)

The marketing industry in 2023 has been greatly influenced by the advancements in technology and digital media. These changes have created new opportunities for marketers to plan innovative strategies and navigate the ever-evolving business landscape.

HUL receives ₹447.5 crore GST demands and penalties

While Additional Commissioner, Central Tax and Central Excise, Kochi Commissionerate has also disallowed GST credit and turnover adjustment amounting to ₹8.65 crore and imposed a penalty amounting to ₹87.50 lakh. (Image source: Moneycontrol)

The company received a total of five orders passed from different zones of GST officials over issues such as disallowance of GST credit, salaries including allowances paid to expats etc on Friday and Saturday last week.

D-Mart Q3 business update: Revenue jumps 17 percent to Rs 13,247 crore

The stock has not performed well in the last couple of years as it has faced stiff competition from other retailers. The stock is up 0.77 percent in last one year and down 12 percent in last two years. (Image source: Moneycontrol)

The standalone revenue from operations for quarter ended December 31, 2023 given above is subject to limited review by the statutory auditors of the company, Avenue Supermarts added.

Vodafone Idea issues clarification, says not in any talks with Elon Musk’s Starlink

The company is in discussion with various technology partners for finalisation of its 5G rollout strategy and is working with many partners to develop 5G use cases relevant to the Indian market and build device ecosystems. (Image source: Moneycontrol)

The company clarified on a report published in the Mint newspaper, which also cited news reports claiming that the government could sell its 33% stake in Vodafone Idea to the Musk, the owner of “X” and Tesla.

December auto sales preview: Two-wheeler sales expected to surge 30 percent; Bajaj Auto, TVS likely top performers

As per the poll, Bajaj Auto's total sales are seen rising 25 percent to 3.51 lakh units and TVS Motor's auto sales may increase by 30 percent to 3.14 lakh units. (Representative image by SP UltraK via Unsplash)

Bajaj Auto’s total sales are likely to have risen 25 percent to 3.51 lakh units and TVS auto sales may have increased by 30 percent to 3.14 lakh units in December.

MAdTech Point: How can we make better predictions for the MAdTech industry?

How can we increase our chances of making right predictions? By expanding the aperture of our view of the industry. This can be done by collaborating with at least two adjacent industries. (Representative image by Jon Tyson via Unsplash)

As digital advertising accelerates, we are facing with the challenge of big tech platforms building their own concrete jungles on the back of privacy to grab their share of the pie. There will come a time, when ad spends will end up across 8 to 10 concrete jungles without any means to measure their ROI on common metrics.

Navigating the future: unravelling trends in consumer and media behaviour in 2024

We're witnessing a dual movement of localization and globalization. Brands’ story telling is increasingly incorporating local narratives and ingredients, creating region-specific offerings. (Representative Image:Jacek Dylag via Unsplash)

From the surging popularity of social commerce and the pervasive impact of AI- powered marketing to the escalating demand for personalized and purpose-driven experiences that make for meaningful content, brands are challenged to be agile and adaptable to stay ahead of the curve.