How it Works – Page 70

Colors achieves an 80% surge in viewership over the last six months

The past six months have seen Colors' viewership share surge by ~80 percent, helping uthe channel cross a milestone with 207 GRPs. (Representative Image: rc.xyz NFT gallery via Unsplash)

This comes as a culmination of an upsurge that the channel has been seeing all through the second half of 2023, growing from 117 GRPs in wk22 to 207 at the close of the year.

Apple sued by a Bengaluru woman after she drops coffee on her MacBook Pro

The designer was known as one of Ive’s top lieutenants and helped run the team after former chief Evans Hankey, Ive’s successor, departed last year. (Representative Image: Barna Bartis via Unsplash)

The customer sued Apple India after spilling coffee on her new laptop, a MacBook Pro, and was denied repair coverage under AppleCare+.

MIB seeks public input on draft Press and Registration of Periodicals Rules, 2024

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

Deadline for submission of comments is set for February 4, 2024.

India’s media landscape drives Asia Pacific video industry surge, clocks $13 billion revenue in 2023

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

According to an MPA report, the fastest growing revenue generating video industry markets over 2023- 2028 will be Indonesia, Philippines, India, Vietnam and Thailand.

Indian media and advertising agencies gear up for a dynamic 2024 with elections, IPL, and more

Experts see creator economy and AI shaping the domestic media landscape in an event-packed year.

Dabur India Q3 update: Revenue to rise in ‘mid-to-high single digit’ percentage

Dabur said it expects recovery of consumption in both urban and rural markets in India due to improving macro indicators, increase in government expenditure and positive consumer sentiment. (Image source: Moneycontrol)

Because of the delay in the onset of winter season, Dabur said it anticipates the healthcare business to grow in low to mid single digit.

64 percent of Indian consumers fear their data will be exposed to AI companies: Cheil India

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

As per the study titled AI & I, 70 percent of the Indian consumers worry that AI companies may misuse the data they share.

25 percent consumers changed their streaming platform, TV still has the largest base: Report

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

Overall household spending has increased for 58% of the families. Consumption remains the same for 35% of families. The net score is +50 which is the same as last month, said an Axis My India report.

From setting up transparent programmatic ecosystem to branding brands on OTT, here are top ad trends of 2024

In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. (Representational image via Unsplash)

As marketers are increasingly realising the need for comprehensive insights to drive return on investment, media agency heads think holistic measurement will also emerge as a key imperative in 2024.

Transactions through UPI platform crossed the 100 billion-mark in 2023: NPCI

This move is expected to provide a quicker and smoother digital transaction experience, benefiting a diverse range of individuals and enhancing digital connectivity between the countries. (Image source: Moneycontrol)

During August 2023, UPI had crossed 10 billion transactions a month for the first time and continued to do so in the following months. In December, UPI recorded 12 billion transactions with a cumulative value of Rs 18.23 lakh crore.