Television – Page 2 – storyboard18

Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

Television take the lion’s share, close to 50 percent, of total ad spends in the 2024 Lok Sabha Elections. 50 percent of media spends goes to news channels across languages.

Tata Group likely to acquire Walt Disney Co.’s stake in Tata Play

Now with just 1 Tata Play Binge subscription, customers can access DistroTV’s offerings too (Image source: Amazon)

As per reports, the companies are in early talks about the acquisition of Disney’s minority yet significant stake in Tata Play.

MIB’s Anurag Thakur launches Prasar Bharati’s news sharing service SHABD; Says ‘historic day for India’s I&B sector’

Union Minister of Information and Broadcasting, Anurag Thakur said the SHABD service is being offered free of cost for the first year as an introductory offer. He said the service "will revolutionize the news industry and will massively support the smaller news organizations that do not have the benefit of an extensive network for content gathering."

SHABD will share content with the rest of the print and electronic media industry of India, providing news stories in all major Indian languages across fifty categories.

M&E Future: Unified interface to be critical for CTV’s growth

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

New multi-screen and multi-format strategies are an imperative for media firms. A unified interface to simplify customer experience and discovery of content. It will become the new landing page and earn placement and marketing revenues: FICCI EY report.

Delhi High Court denies Dish TV trademark claim; says cannot claim exclusive usage rights on ‘Dish’ word

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

The bench stated that ‘Dish’ is a common English word, and cannot be singled out to allow monopoly for its use.

CTV to be the largest distributor of content on large screens by 2030: Report

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Connected TVs to start scaling more quickly and reach 100 million by 2030, states the FICCI – EY report on the media and entertainment industry.

Viewership of non-cricket sports on TV fell by 39 percent in 2023: Report

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

The FICCI – EY report on the media and entertainment industry highlights shifts in viewership.

Akshay Kumar presents inspiring story of ‘World’s Tallest Statue’ in History TV18’s upcoming documentary

The documentary features success and upliftment stories of locals who have benefitted from the project, with their town becoming a major tourist destination.

The documentary also features insights from Prime Minister Narendra Modi, who as the Chief Minister of Gujarat, had envisioned this project.

Broadcasting policy: TRAI says there’s opportunity to review audience measurement system

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

The Broadcast Audience Research Council (BARC) India owns a television audience measurement system which measures TV viewing habits. TRAI Chairman said, “…there is an opportunity to review the structure of audience measurement…”

TRAI to issue new broadcast-policy consultation paper in next few days

TRAI Chairman Anil Kumar Lahoti said the Authority has completed the process of pre-conversation for a broadcast policy.