In a conversation with Storyboard18’s Shibani Gharat, Saumya Rathor, category lead, Pepsi Cola talks about the idea and motive behind the brand’s latest campaign and how it affects consumers.
Category: Watch Listen
India recorded highest growth globally for Mercedes: Lance Bennett
A Storyboard18 exclusive conversation with Lance Bennett the new VP of sales and marketing at India’s leading luxury car maker Mercedes Benz India.
Kartik Mohindra, CMO, Pernod Ricard India on innovation of the existing portfolio of brands
In an exclusive interview with Storyboard18, Kartik Mohindra, chief marketing officer, Pernod Ricard India talks about the brands plans to continue its premiumisation drive, introduction of premium global innovation and focus on consumer experiences.
Benetton CEO Massimo Renon: Indian consumers will be profiled as future consumers for Benetton
Addressing Benetton’s second-largest global market, CEO Massimo Renon tells Delshad Irani about the company’s plans to make brand Benetton cool again.
Indian Women’s Cricket team captain Harmanpreet Kaur on increased viewership and brand interest in women’s cricket
Harmanpreet Kaur, a cricketer, talks about the future of women’s cricket, the biggest change, increased viewership, and more.
Mastercard’s Manasi Narasimhan on how the payments major is leveraging sports sponsorships in India
Manasi Narasimhan, Vice-President and Head, Marketing and Communications, South Asia, Mastercard, speaks to Storyboard18 about the company’s accelerated sports marketing strategy.
ITC’s Sameer Satpathy on Savlon’s ‘hand ambassador’ Sachin Tendulkar, and Purpose & proof
In an interview with Storyboard18’s Delshad Irani, Sameer Satpathy, CEO – personal care, ITC, talks about Savlon’s new campaign and building brands with a purpose.
Tata Motors’ Shubhranshu Singh on innovation, digital and marketing commercial vehicles in India
Shubhranshu Singh, vice president – marketing domestic and IB, Tata Motors talks about the challenges and opportunities of marketing commercial vehicles in India and more.
HMD Global’s Sanmeet Singh Kochhar and Adam Ferguson on reviving Nokia for the consumer of today
In an exclusive conversation with Storyboard18’s Shibani Gharat, Sanmeet Singh Kochhar, vice president – India & MENA at HMD Global and Adam Ferguson, global head of proposition, partner and product marketing at HMD Global, speak on the love for Nokia brands, its durability, sustainability and long battery lives.
Nothing’s Carl Pei: India is an important market for Nothing
Nothing’s founder and chief executive officer, Carl Pei discussed the challenges of coming up with two brands in a rapidly evolving market, what it takes to build them, and how important is India as a market for Nothing.