Watch Listen – Page 9

Lenskart’s Peyush Bansal on the campaign featuring Karan Johar & celebrity entrepreneurship

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Peyush Bansal, co-founder and CEO, Lenskart talks about why he doesn’t consider himself a celebrity founder/entrepreneur and how the brief to the creative agency was never to cast him in the ads alongside Karan Johar.

MAC Cosmetics’ Karen Thompson on the brand’s India plans

MAC Cosmetics is also adopting technology to offer its consumers unique buying experiences. The service called ‘Skin Artistry’ will be provided in stores where people will be able to experience the products and physically see how their skin would look when the product is applied. (Still from the video)

MAC Cosmetics’ Karen Thompson talks about the company’s new skincare brand Hyper Real, key trends in the beauty industry, and more.

In conversation with Fire-Boltt’s CEO Arnav Kishore

Arnav Kishore, co-founder and CEO, Fire-Boltt shares how the company plans to tap new segments and its international expansion game plan.

Arnav Kishore, CEO and co-founder of Fire-Boltt talks about the brand’s expansion plans, the outlook for the year, and more.

Piaggio Group speeds up its India growth plan

According to Davide Zanolini, executive vice president, marketing and communications at the Piaggio Group (also the chief marketing officer at Piaggio Fast Forward), the big challenge for the segment not only in India but also in other markets is not to look at Vespa as a heritage or a vintage brand, but as the brand of the present times which can add relevance to the needs of the present generation. (Representative Image: Albert Vincent Wu via Unsplash)

Diego Graffi, CMD, Piaggio Vehicles, and Davide Zanolini, (add designation) Piaggio Group talk about the company’s 25 years journey in India and outlook.

Marketing Recoded – Season 2 ft. Tata CLiQ Luxury’s Mohua Das Gupta

Prior to Tata CLiQ Luxury, Mohua Das Gupta has worked with brands like Myntra, Arrow, and Amante. She also has worked with ad agencies like Ogilvy and McCann.

Mohua Das Gupta talks about the power of the metaverse, the importance of adapting to changes, and more.

Cleartrip CEO Ayyappan R: No one expected this kind of resurgence in travel demand

On February 20, Storyboard18 reported that the former CEO of Cleartrip was expected to leave the firm. During his tenure, Ayyappan was also responsible for overseeing and driving the travel players' brand initiatives.

Ayyappan R, CEO, Cleartrip talks about revenge travel, key consumer trends and expectations in the travel industry, and what end users can look forward to this year.

Kellogg’s Prashant Peres on evolving breakfast category in India

Prashant Peres, Managing Director, South Asia, Kellogg (Image via LinkedIn @PrashantPeres)

Prashant Peres, Managing Director, South Asia, Kellogg, talks about new campaigns and food trends.

Marketing Recoded – Season 2 ft. iD Fresh Food’s Rahul Gandhi

As per Gandhi, the first skill is to be assembling a lot of information, which includes internal as well as external, and then arrive at a decision. The second skill is to deal with ambiguity. He explains, “Once you assimilate a lot of information, you realize that a lot of information is incomplete or inaccurate which gives rise to ambiguity. Dealing with ambiguity and still making decisions is one skill or trait.” (Still from the video)

iD Fresh Food’s chief marketing officer Rahul Gandhi talks about his role as a marketer, three important traits every modern marketer must possess, and more.

Leo Burnett’s Rajdeepak Das and Dheeraj Sinha on the agency’s vision for the future

Rajdeepak Das, CEO & CCO at Leo Burnett, South Asia and Chairman, Creative Council, Publicis Groupe - South Asia and Dheeraj Sinha, CEO Leo Burnett - South Asia & Chairman, BBH India. (Images via LinkedIn - @dheeraj_sinha & @rajdeepakdas)

Rajdeepak Das and with Dheeraj Sinha of Leo Burnett, share their views on the dream run the agency has had over the past year. They also talk about the agency’s plans for the future.

S4 Capital’s Sir Martin Sorrell: India is increasingly seen as an alternative to investment in China

"India is very well positioned and with very strong growth potential. India will be the third largest economy of the world by 2025. I remain a raging (India) bull," said Sir Martin Sorrell. (Image source: Twitter)

Martin Sorrell, currently Executive Chairman of S4 Capital and former CEO of WPP shares his views on how the past year’s woes and opportunities shaped the advertising and media landscape.