Marketing Recoded – Season 2 ft. iD Fresh Food’s Rahul Gandhi

As per Gandhi, the first skill is to be assembling a lot of information, which includes internal as well as external, and then arrive at a decision. The second skill is to deal with ambiguity. He explains, “Once you assimilate a lot of information, you realize that a lot of information is incomplete or inaccurate which gives rise to ambiguity. Dealing with ambiguity and still making decisions is one skill or trait.” (Still from the video)

iD Fresh Food’s chief marketing officer Rahul Gandhi talks about his role as a marketer, three important traits every modern marketer must possess, and more.