Lenskart’s co-founder Peyush Bansal is among the few new-generation business founders and CEOs who have appeared in their own brands’ commercials as themselves. In a short series of ad films, Bansal, who is also chief executive and people officer at Lenskart, features with Bollywood producer and fashion icon Karan Johar. Casting Johar, who has an enviable collection of eye-wear and is known to even travel with a bag full of glasses, was a strategic decision, Bansal says in a conversation with Storyboard18’s editor Delshad Irani. In the exclusive interaction, the founder and Shark Tank India judge tells us more about the campaign’s genesis, how and why he ended up featuring in it with Johar and why he doesn’t consider himself a celebrity founder.
Lenskart’s Peyush Bansal on the campaign featuring Karan Johar & celebrity entrepreneurship
Peyush Bansal, co-founder and CEO, Lenskart talks about why he doesn’t consider himself a celebrity founder/entrepreneur and how the brief to the creative agency was never to cast him in the ads alongside Karan Johar.
