Month: December 2023

Company Transformations: How Duroflex is unlocking growth in India’s sleep solutions market

Our biggest competition is Netflix, the mobile phone, caffeine, alcohol, and all other forms of dopamine, says Mathew Chandy, Duroflex. (From left to right: Mathew Chandy and Sridhar Balalkrishnan)

Duroflex’s Managing Director and Sleep Evangelist Mathew Chandy and newly appointed Group CEO Sridhar Balakrishnan, share how the company is transforming, their plans for India’s growing sleep solutions market and taking the firm public.

Zee-Sony Merger: ZEEL seeks extension to the merger deadline

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

Zee Entertainment wrote to Sony Group Corp requesting an extension of the merger’s timeline.

Bookstrapping: Iqbal Singh Chahal – Covid Warrior by Minhaz Merchant

In the book, it is mentioned, “I was a bookworm in school and college”, he says earnestly. “Despite being a B Tech in electronics and computer science, the subject I took for my IAS was History. It gave me a chance to learn from the past.” (Image source: Amazon)

In Iqbal Singh Chahal – Covid Warrior by Minhaz Merchant, the author touches upon Dr. Iqbal Singh Chahal, his famed ‘Mumbai Model’ and inside details of the innovations on the ground that made the war against COVID possible.

You must learn to trust people far more than you know yourself, says Anurita Chopra of Haleon

Anurita Chopra of Haleon stated, "Never look back and think you could have done better. Give your best for this moment, always. Don't ever live a life of regret."

In a conversation with Storyboard18, Anurita Chopra, head of marketing, India Subcontinent, Haleon, speaks about the multivitamin brand Centrum, gives a peek into her weekend and fitness routine, shares her piece of wisdom, and more.

BCCI plans to launch a Tier-2 white ball tournament ‘similar’ to IPL

The BCCI is considering the T10 format for the Tier-2 cricket league, acknowledging the role the shortest version of the game could play in driving the popularity of the sport.(Image sourced via X - @bcci)

BCCI secretary Jay Shah is working on a blueprint for the proposed league, and stakeholders, including potential sponsors, are giving a big thumbs up to the idea.

GOZOOP partners with digital marketing agency Puretech Digital to solidify media performance

Leveraging a multi-channel approach, above the line (ATL) and below the line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising efforts will be undertaken. (Representative image: Vardan Papikyan via Unsplash)(Representative image: Vardan Papikyan via Unsplash)

GOZOOP Group and Puretech Digital with “GZPure”, will be at the vanguard for brand and performance marketing, bringing a compelling synergy to the forefront.

AI deemed a game-changer by experts, yet caution raised regarding unforeseen risks and challenges

Policymakers and regulators are grappling with the task of containing the potential misuse of this transformative technological revolution. (Representative Image: via Unsplash)

As Artificial Intelligence (AI) becomes more ingrained in daily life, the ethical challenges surrounding its evolution gain prominence. Nisha Poddar delves into this issue with Professor Irene Tracey, Vice Chancellor of the University of Oxford, and Cyril Shroff, Managing Partner at Cyril Amarchand Mangaldas.

Dream11 launches initiative ‘Dream Responsibly’

The platform offers only RBI-authorised digital payment systems, has a robust user verification process, a transparent grievance redressal mechanism, and ensures the protection of user funds. (Representative Image: Clarissa Watson via Unsplash)

The initiative aims to educate stakeholders about fantasy sports, its synergies with real-life sports and its contribution to the growth of sports in India.

IPL 2023 viewership hit 449 million overall on Viacom18, says CEO Anil Jayaraj

Anil Jayaraj also touched upon the growing prominence of consuming various sports other than cricket and he hopes that the upcoming Paris Olympics will change that narrative. (Image source: Moneycontrol)

Jayaraj pointed out that Indian sports viewing habits are almost entirely live as 99% of the viewership is online and just 1% happens to be around, highlights, non-live content, and documentaries. However, he was bullish about the growing market of sports documentaries and docu-series in India and predicted that it will become quite big over the next four or five years.