February 2024 – Page 63

Dhoni’s fixation with number 7 explained!

hah wrote: "However, there is a trend that has started to emerge and is a cause for concern. Some players have begun prioritising the IPL over domestic cricket, a shift that was not anticipated. Domestic cricket has always been the foundation upon which Indian cricket stands, and it has never been undervalued in our vision for the sport.(Image sourced via Twitter - @IPL) (Image source: Moneycontrol)

The Board of Control for Cricket in India (BCCI) retired the jersey number after Dhoni ended his international career.

Unilever to roll out quantitative methodology to measure brands’ consumer appeal

In October 2023, Unilever set out a Growth Action Plan to drive improved performance and competitiveness of its businesses and brands such Lifebuoy, Surf, Axe, Knorr, Dove and Ben & Jerry's.

The new measurement methodology will be rolled out across all 30 of Unilever’s Power Brands in key geographies.

Which category accounts for the highest turnover at Unilever?

Unilever's 30 Power Brands account for around 75 percent of the group's turnover in the full year of 2023, which was €59.6 billion in FY2023.

Unilever’s 30 Power Brands account for around 75 percent of the group’s turnover, which was €59.6 billion in FY23.

India is going to be an ‘And-economy’: Diageo India CMO Ruchira Jaitly

Ruchira Jaitly, chief marketing officer, Diageo India, stated, "The biggest thing that happened to me as a marketer, and my biggest victory when I was starting out in marketing was if I got that spot for my brand on the Sunday evening movie Doordarshan. I still recall that vividly. I remember that I came back and said Oh My God I have just cracked it as a brand manager. My brand is going to be on the Doordarshan evening movie on Sunday evening, which personally for me was a reminder that the weekend was over when I was going to school."

Diageo India’s chief marketing officer Ruchira Jaitly on the consumer and media trends reshaping how brands are built in the alcobev category.

Ayodhya Tourism: EaseMyTrip plans to open Rs100-crore five-star hotel in Ayodhya

Food and beverages led ad volumes at 15 percent, followed by services at 14 percent and building, industrial and land materials or equipment at 13 percent. (Image source: Moneycontrol)

EaseMyTrip CEO and co-founder Nishant Pitti said, “The venture is poised to set new standards in luxury accommodation in Ayodhya.”

Meta bans Facebook, Instagram accounts of Iran’s Supreme Leader Ayatollah Ali Khamenei

Khamenei's Persian-language account had more than 5.1 million followers, while his English-language account had more than 204,000. Khamenei, who has been in power since the death of his predecessor Ruhollah Khomenei in 1989, previously had accounts suspended on Instagram in 2019, but they were later restored. (Image source: News18)

Ayatollah Khamenei still maintains an account X, formerly Twitter.

Paytm crisis: Fintech co assures merchants of service continuity; says it has merchants’ backing

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

Paytm said its merchant partners can continue to benefit from solutions like Paytm QR codes, Soundbox, and card machines, just as before.

WPP’s Mirum elevates Mihir Karkare as managing director

Mihir Karkare began his career at e-Emphasys Technologies as associate software engineer. He was a part of the xApps (Extended Applications) group, which made applications that extended the functionality of the core ERP, including a field service scheduler, a laptop and mobile client for the same, a Customer Dashboard for basic CRM activities as well as a e-commerce solution completely integrated with the back end ERP.

Hareesh Tibrewala and Sanjay Mehta, who were the joint chief executive officers of the agency, have stepped down from their positions.

At this moment of crisis, Paytm should remind people of the role it played in their lives: Santosh Desai, CEO, Futurebrands India

Santosh Desai, chief executive officer, Futurebrands Consulting says, "Advertising has helped brands in several such situations. It has helped when Cadbury ran into the worm crisis. It came to the rescue of Coca Cola when it ran into the pesticide problem. It has helped establish direct and honest communication with people. The only thing brands have at a time like this is communication, particularly if there is a story to tell." (Image source: Futurebrands and X)

Santosh Desai said that brands should not be in denial and shy away from communication at a time like this. Indeed, they should accept that mistakes were made.

Govt to announce National Creators’ Awards for influencers

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

The national creators’ awards will be first of its kind and will be targeted at Gen Z, considering that the generation is very internet and social media savvy.