February 2024 – Page 94

ITC’s YiPPee And Bingo join hands with Argentine Football Association as official regional sponsor

This partnership will serve as a strategic catalyst for both brands, helping them to expand their market reach and forge a more profound connection with the sporting community.

As a part of the event, the participants will stand a chance to win match tickets, meet ups with team players, official merchandise, memorabilia, and much

Disney’s valuation slips in Viacom18 deal: What went wrong?

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The current deal size is significantly below Disney’s initial expectation of $10 billion.

Budget 2024: Expectations for Technology, media and telecommunications sector

Clarity is brought out in Income-tax Act, 1961 that payment for telecom services is not chargeable to income tax as they do not entail payment for using equipment/process. (Image source: Unsplash)

Takeaways from Deloitte on Budget Expectations for the technology, media and telecommunications sector.

Budget 2024: Expectations and top asks in AI sector

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

While multiple initiatives have been introduced to make India a global AI hub, a few areas need to be considered, states Deloitte in its pre-Budget expectations.

Budget 2024: Expectations for the travel and tourism industry

Food and beverages led ad volumes at 15 percent, followed by services at 14 percent and building, industrial and land materials or equipment at 13 percent. (Image source: Moneycontrol)

Budget 2024 Expectations Highlights: A look at what the travel and tourism industry wants from the Union Budget.

“Loud Budgeting”: Gen Z takes stand against money dysmorphia

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

In an age where social media glorifies luxury, Gen Z is taking a unique approach called ‘loud budgeting,’ a protest against excessive spending.

Budget 2024: From Made In India boost to AI pe charcha, digital marketing firms and tech companies share expectations

Data and applications of Data in Business is one of the key drivers of innovation and growth in today's digital economy. (Image source:Moneycontrol)

Budget 2024 Expectations Highlights: What do digital marketing firms and tech companies want from the Union Budget.

News genre thrives: 6 percent growth in ad volumes surpasses pre-pandemic levels

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

According to TAM reports, In 2023, there were 4900 exclusive news advertisers, with Webart Softech securing the top position, followed by Bonnie Foi Group.

BREAKING: Disney’s deal with Viacom18 expected to close this month

The merger would create one of India’s biggest entertainment empires, setting it in competition with TV players like Zee Entertainment and Sony and streaming giants such as Netflix and Amazon Prime.

Disney reaches pact to sell 60 percent of its India unit to Viacom18, as per reports on CNBC-TV18, quoting Wall Street Journal.

Sony alleges Mad Man Films is a proxy for ZEE

Phantom owns Zee shares worth 1.3 million after investing Rs. 50 crore. (Image source: Moneycontrol)

Sony asks Singapore International Appellate Tribunal to restrain Zee from seeking legal relief from National Company Law Tribunal (NCLT).