March 2024 – Page 47 – storyboard18

Bookstrapping: Marginlands – Indian Landscapes on the Brink by Arati Kumar-Rao

The book captures the tumultuous lives – both human and non-human – of those who inhabit the margins of the subcontinent. And the author includes unusual suspects like Bombay too!, states Reeta Ramamurthy Gupta. (Image source: Amazon)

Because Marginlands is not about geography alone; it is about the people, the microhabitats and any aspect of a place that we don’t pay attention to. Something that is on the margins of our attention; a place and people that are endangered and on the brink; even though we don’t see it clearly, writes Reeta Ramamurthy Gupta.

Storyboard18 Global News Break Confirmed: Publicis Media gets Spotify’s global media account

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Spotify awards its media account to Publicis Media after a global pitch. Following the global realignment, Publicis Media gets the streamer’s business in India. Storyboard18 broke the global exclusive story on February 1.

#ShareTheSpotlight: Haleon’s Anurita Chopra sheds light on her tribe

Anurita Chopra is the head of marketing at Haleon ISC

Anurita Chopra, Head of Marketing, Haleon ISC, writes, “To tomorrow’s generation, I say, let these stories inspire you, let them remind you of your strength, and may you continue to shine brightly in whatever path you choose.”

#ShareTheSpotlight: Find out who inspired Diageo’s CMO Ruchira Jaitly to be extraordinary in her own way

Ruchira Jaitley is the CMO of Diageo India.

“I am inspired by her, and by all the people who invested in women when diversity wasn’t really a word,” writes Ruchira Jaitly, chief marketing officer, Diageo India.

Disney CEO Bob Iger on Reliance deal: It’s kind of the best of both worlds

The biggest concern for the entertainment giant is to figure out Iger’s succession plan. Iger has already extended his tenure by almost two decades.

Bob Iger said, “We have a very good partner in Reliance, and we get to have a chance of growing a business and lowering the risk of doing so.”

ITC elevates Anuj Bansal as head of marketing – chocolates, confectionery, coffee and new business

Anuj Bansal's innings at ITC began as a marketing management trainee in 2008.

Anuj Bansal was the general manager – sales and category development at ITC.