Month: March 2024

RISE Worldwide secures team partnerships valuing around Rs 300 crore

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

Among these significant partnerships, Dream11 has joined forces with Sunrisers Hyderabad, Gujarat Titans, Punjab Kings, and Kolkata Knight Riders, while Luminous has taken the spotlight as the front-of-jersey partner for Rajasthan Royals.

TATA IPL 2024: 50 winners take home gold worth Rs 1 Lakh each

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

Mumbai-based Antony Joseph Dcruz won the top prize of gold worth Rs 50 lakhs playing Jeeto Dhan Dhan Dhana Dhan on JioCinema .

Costin Mandrea appointed CEO of SLMG Beverages, Coca-Cola India’s largest independent bottler

Costin Mandrea holds a degree from the University of Bucharest.

Costin Mandrea has held key leadership positions at Coca-Cola Bottling System in Western and Central Europe, Russia, and Japan, where he demonstrated expertise in driving business growth through company-wide transformation, sales force operations, customer engagement, and route-to-market strategies.

Adobe announces Adobe Experience Cloud innovations that enable brands to unify customer data

The Adobe Experience Platform AI Assistant enables brands to supercharge the productivity of experience practitioners, democratize access to extended teams and unleash new ideas. (Image source: Moneycontrol)

Adobe Experience Platform provides a single view of customers across every channel, allowing AI to analyze data and deliver actionable insights in real-time

Tata IPL 2024: Waaree Energies joins as Delhi Capitals’ associate sponsor

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Through this sponsorship agreement, the company aims to leverage the popularity and reach of the much-awaited cricketing event to amplify awareness of solar energy solutions among a diverse and widespread audience, while intending to enhance its footprint in markets across India.

Consumer court slaps Rs 45,000 fine on Amazon for delayed refund on defective product

Prior to 2013, Publicis Groupe handled Amazon’s media account. (Representative Image: Christian Wiediger via Unsplash)

Commission President SS Malhotra and members Rashmi Bansal and Ravi Kumar emphasised that Amazon was obligated to ensure the sale of authentic, defect-free products and expedite the replacement of faulty items and issuance of refunds.

Bank of Baroda acquires co-branding rights of Delhi’s three Metro stations

The South Extension Metro station is situated on the Pink Line, while the Rajouri Garden Metro station is an interchange station on the Blue Line and Pink Line of the Delhi Metro. (Image source: Unsplash)

In addition to the exclusive co-branding rights, the Bank will get a space for branding, display of products and installation of an ATM/Digital Banking Unit (DBU)/ kiosk to serve customers.