March 2024 – Page 5 – storyboard18

Major League Cricket season to kick off in July; LT Foods Americas returns as signature partner

Additionally, the Cognizant Major League Cricket (MLC) and basmati rice brand Royal announced the extension of their partnership. The return of top T20 action on the pitch is paired with the return of Royal as an MLC Signature Partner.

All six teams that competed in MLC’s inaugural season will feature again in 2024.

Explained: How political parties’ media buying mirrors, and diverges from FMCG brands

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

Both political parties and brands are vying for the attention of the same group – the voter/consumer. The end goal is also the same. However, there are some key differences when it comes to media planning and buying. Find out what they are.

Daryaganj accuses Moti Mahal of defaming them as ‘Cheats’ in Butter Chicken dispute

Daryaganj asserted that the statement depicting them as cheats amounts to defamation, and highlighted that The Wall Street Journal article has been disseminated and replicated by various other online platforms. (Image source: Zomato)

Daryaganj has objected to the statement attributed to the owner of Moti Mahal, which reads, “They (Daryaganj) are piggybacking off my legacy. What big cheats they are.”

Delhi HC restrains Google from removing Startupwala’s ads

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

The Pune-based company Startupwala had filed a plea against the tech giant requesting the court to restrain Google from removing its advertisements arbitrarily.

Google blocks or removes 206.5 million advertisements for violating misrepresentation policy

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

In 2023, Google blocked or removed over 5.5 billion ads, slightly up from the prior year, and 12.7 million advertiser accounts, nearly double from the previous year.

BJP mocks INDIA bloc’s “infighting” before upcoming Lok Sabha elections

The video shows a fictitious situation where important figures of the opposition have gathered for a meeting regarding marriage, with a woman dressed as a bride.

In addition to Rahul Gandhi, the characters in the video closely resemble leaders, including Sonia Gandhi, Arvind Kejriwal, Mamata Banerjee, Akhilesh Yadav, Tejashwi Yadav, his father Lalu Prasad Yadav, among others.

Maruti appoints Partho Banerjee as head of sales and marketing; Shashank Srivastava transferred to ‘Member Executive Committee’

Maruti Suzuki made changes in the Senior Management Personnel (SMP) of the Company as approved by the board of directors in its meeting held on March 27.The automaker has changed its management committee with the transfer of CV Raman, Shashank Srivastava, Tarun Aggarwal, Sandeep Raina, and 7 other members. (From left to right: Partho Banerjee and Shashank Srivastava)

Maruti Suzuki overhauls executive team in a strategic move. Partho Banerjee becomes Head – Marketing and Sales. Shashank Srivastava is transferred from the position of Head – Marketing and Sales to ‘Member Executive Committee’

News18 Indian Languages dominate digital space, beat TOI Vernacular

News18 Indian Languages cluster consists of Hindi as well as regional languages. (News18 India, News18 Rajasthan, News18 MP/Chhattisgarh, News18 Bihar Jharkhand, News18 UP/Uttarakhand, News18 Punjab/ Haryana, News18 Bangla, News18 Gujarati, News18 Kannada, News18 Tamil Nadu, News18 Telugu, News18 Odia, News18 Assam/NE, News18 Lokmat, News18 Kerala and News18 Jammu Kashmir Ladakh Himachal)

With an impressive 69.6 million Unique Visitors (UVs), News18 Indian Languages outperformed TOI Vernacular, which recorded 66.3 million UVs in February. Aaj Tak trailed behind with 43.1 million UVs, while LiveHindustan garnered 37.2 million UVs.

Nirmala Sitharaman inaugurates Swiggy’s new initiative “She The Change- From Vision to Venture”

Nirmala Sitharaman said “From keeping women at the centre of policymaking to women-related budgets to discussing women in employment, we have come a long way. Today, I can see there is great vibrancy in women-led enterprises, where women are coming forth and taking up business challenges whether small, medium or big, you find women everywhere, and programmes such as Swiggy's “She the Change” are giving them the encouragement and a little push, and for other women to know this is possible."

The launch event served as a platform for accomplished women entrepreneurs in F&B from across India, joined by distinguished figures from economics and academia, and Swiggy’s leadership including Sriharsha Majety, Group CEO, Swiggy and Rohit Kapoor, CEO of Food Marketplace, Swiggy.