Month: March 2024

Job Alerts in Marketing: Match-group owned Tinder India looking for a senior brand manager

The position?: "A multifaceted position that involves a comprehensive understanding of brand strategy, narrative development, and execution across various channels. The role demands a strategic, creative, and collaborative leader who can drive the brand's success across various channels while maintaining a consistent and engaging brand experience for users." (Image source: Unsplash)

Looking for a job in marketing? Storyboard18 brings a weekly round-up of job postings and opportunities that might have been missed.

BCCI to increase retainer fees for players focusing on test and domestic cricket

Currently, a player can make ₹25 lakh if he plays all 10 matches in a Ranji Trophy season. (Representative Image: Alfred Kenneally via Unsplash)

The idea is that a player who plays the whole Ranji Trophy can make around Rs. 75 lakh which is similar to an average IPL contract. Furthermore, players who play all test matches in a year can make around Rs. 15 crores which is at par with marquee IPL contracts.

45 percent marketing leaders plan to invest in GenAI in next 12-24 months: Deloitte

The digital revolution has therefore transformed retail into phygital or omnichannel experiences, disrupting traditional models where brands are using technology to enhance customer experiences and garner greater ROI. (Image source: Unsplash)

As per ‘Future of Retail: Profitable growth through technology and AI’, AI, IoT, mixed reality, and advanced analytics have the potential to streamline operations, personalise experiences, and even redefine our understanding of what shopping means.

Colors Bangla announces partnership with Videocon D2H

This collaboration not only celebrates cinema but also underscores the channel's commitment to delivering quality entertainment in every household across the region.

This strategic alliance reinforces its position as a premier destination for Bengali cinema enthusiasts while addressing the evolving preferences of today’s viewers.

upGrad appoints Venkatesh Tarakkad as chief financial officer

Venkatesh Tarakkad has held numerous leadership positions across other brands like Ecom Express, TCNS Clothing, Siam Makro Thailand, Metro Cash & Carry and Coca-Cola India after starting his career with Ernst & Young in the early 90s.

Venkatesh Tarakkad will be responsible for overseeing upGrad’s domestic and global financial strategies, encompassing a broader spectrum of areas such as investor relations, business finance, corporate finance, enterprise/accounting controllership, financial planning and analysis, risk management, tax, and treasury functions.

IPG partners with Adobe to facilitate content creation for brands and marketers

Adobe GenStudio powers the content supply chain within the IPG engine, harnessing the combined capabilities of Adobe Workfront, Adobe Experience Manager, Adobe Express, Adobe Firefly, Adobe’s family of creative generative AI models, and Frame.io. (Representative image via Unsplash)

By uniting top-tier partner technology with proprietary data, IPG’s engine supercharges content, experiences, and commerce, at scale.

SG Sports and Entertainment (SGSE) appoints tennis player Mahesh Bhupathi as its chief executive officer

Mahesh Bhupathi aims to leverage emerging technologies to help build IP as well as enhance fan and consumer engagement. Furthermore, he will look at establishing key partnerships to create a supportive ecosystem that can marry sport and entertainment under the same IP.

Mahesh Bhupathi will be planning strategic direction and growth initiatives of the emerging sports and entertainment business.

Star India and Novi Digital merger hearing postponed by NCLT to March 27

The NCLT on Feb 9, rejected the IPRS’s plea questioned the legality of the arrangement between Star India and Novi Digital Entertainment. (Representative Image: via Unsplash)

Earlier, the hearing had been set to February 21 after the IPRS told the NCLT that its plea against the February 9th order was being held in judgement by the NCLAT.