Reliance Consumer Products inks partnership with Srilankan beverage brand Elephant House

This move is in alignment with Reliance’s strategy to increase its beverage offerings in a market, which is still dominated by multinational giants Coca-Cola and Pepsi. (Image source: News18)

Elephant House is owned by Ceylon Cold Stores, which is Sri Lanka’s largest listed conglomerate. Beverages like Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade, among others, are marketed under the Elephant House brand.

Trends to shape business to consumer conversations in 2024

As conversations become platforms for both marketing and commerce, the trends that will most influence brand-consumer dialogues center around customization and interactivity. (Image source: Unsplash)

To deepen engagement, brands must harness emerging technologies like generative AI for delivering truly customized recommendations and experiences. Adopting these tools to power conversational commerce allows brands to mirror the human relationships consumers seek even at scale, writes Gupshup’s Vartika Verma.

ASUS launches new campaign with comedian Bhuvan Bam

Bhuvan Bam epitomizes the spirit of gaming, exuding his trademark energy and humor while championing the prowess of the ROG Zephyrus G16.

his campaign aims to ignite the passion of creators and gaming enthusiasts alike, inviting them to explore the potential of gaming with the ASUS ROG Zephyrus G16 – the first gaming laptop in India with an OLED panel.

MAdtech Point: Data Clean Rooms as the curator in the digital advertising supply chain

With curation, publishers will be able to collaborate with data providers, brands, and retailers in a privacy compliant manner to build PMPs, package their first-party data with inventory from third-party publishers to sell to buyers. (Representative Image: PAN XIAOZHEN via Unsplash)

Curation shifts the power to leverage, back to the publisher from the DSPs and SSPs and rightfully help the publishers take control over not only their data, but also their partners data, including the advertiser. Clean Rooms as the Curator offers five significant commercial advantages, writes Gowthaman Ragothaman.

RK Swamy’s core is in the space of marketing, which will never change: Shekar Swamy

Shekar Swamy, chief executive officer, RK Swamy Hansa told Storyboard18, “We have expectations from ourselves that we will be more efficient, service our clients better, and have more initiatives in the works that we have already outlined. In a nutshell, the expectation is that the company will be able to meet the demands of our clients in this professional services space.” (Image source: YouTube)

In a press conference that was held today, RK Swamy launched its price band for its upcoming IPO, and outlined plans for the future.

51 percent retailers prioritizing investment in the retail media space: Criteo

The study revealed that 83 percent of publishers globally are open to tap into retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. (Image source: Unsplash)

As per Criteo’s “The Great Defrag: how commerce media will unite advertising in 2024” report, 43 percent are also working to meet demands for retail media in-store, such as digital screens and point of sale displays in physical stores

CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

CTV advertising isn’t just keeping up; it’s giving advertisers the power of detailed analytics and measurable metrics.

Yellow.ai launches email automation; Gen AI to handle 80 percent of email queries

Seamlessly supporting multiple languages, it integrates with Yellow.ai's omnichannel customer service platform, delivering a comprehensive and personalized support experience. (Image source: Moneycontrol)

Despite many consumers preferring email for customer service, businesses often struggle to manage email inquiries efficiently.

TikTok’s global marketing head Jessica Wong departs

Jessica Wong began her career at University of California, and went on to work across Sony Pictures Television International, PromaxBDA and Sony Pictures Entertainment.

Jessica Wong, who took up the position of global head of marketing in May 2021, looked after category and community marketing across entertainment, music, sports and gaming, grew non-traditional marketing initiatives and led branded marketing campaigns with organisations and influencers.