The strategic use of influencers has emerged as a powerful tool in political campaigns: PolTek

On Meta though, Odisha is the highest spender with a total spend of Rs3.79 crore followed by Uttar Pradesh at Rs3.71 crore. (Image source: Forbes India)

According to Parag Jain and Purnendu Chakraborty, directors at PolTek, political advertising’s financial landscape has shifted significantly towards digital platforms, witnessing increased investments compared to the 2019 elections. Factors like precise targeting, cost-effectiveness, and evolving media consumption habits have led to this change.

From A-listers to sports icons, top celebrities capitalise on India’s IPO surge

Additionally, numerous prominent Indian Bollywood and cricket personalities have realised substantial profits through early investments in these companies, well before their public listings. (Image source: News18)

Bollywood actors like Aamir Khan, Alia Bhatt, Katrina Kaif and cricket icon Sachin Tendulkar seized the bullish trend in the equity markets after the March 2020 Covid lows, reaping substantial profits.

Govt panel recommends new digital competition law to regulate Big Tech

The Competition Act of 2002 “intervenes after the occurrence of an anti-competitive conduct,” the committee said. “Such a framework was designed at a time when the extent and pace of digitalisation as is witnessed today could not be foreseen.” The recommendations, if implemented, would better equip the Competition Commission of India (CCI) to rule on competition matters for tech firms. (Image source: Unsplash)

The Committee on Digital Competition Law emphasized the need to address anti-competitive conduct by existing large digital enterprises through policy measures, while ensuring not to throttle the growth of emerging Indian digital enterprises that have the capacity to grow into global players.

Marketing regulations: Govt issues marketing code for pharma companies

Additionally, companies are required to submit self-declarations annually, detailing their adherence to the code, which will be made available on the association’s website or the UCPMP portal of the Department of Pharmaceuticals. (Image source: Unsplash)

Companies are required to submit self-declarations annually, detailing their adherence to the code.

Decathlon unveils a new brand identity to sync with its north star

Representing a mountain, a sail, a wave, or even a heartbeat, the peak at the end of the Orbit closes the movement towards new heights. A symbol of openness, Decathlon’s new logo lets everyone embrace it for what it means to them: whether it is accessibility, high-performance, innovation, or a positive impact on the environment.

Decathlon aims to create a brand which represents it for what it is: “a global multi-specialist sports brand, moving all people, from beginners to top athletes, through the wonders of sport.”

Why are ad agencies joining the IPO party?

According to KV Sridhar, global chief creative officer, HyperCollective, Nihilent Ltd, if an agency goes for an IPO, they are going to be constantly under pressure for shareholding profits. Week to week, then month to month, and quarter to quarter, the agency will have to deliver profits. Else, its value will diminish. (Image source: Unsplash)

Storyboard18 caught up with agency heads who touched upon the reasons behind IPOs, changes one can witness after that, and the roadmap of companies after the IPO.

Axis My India appoints Prateek Dubey as chief operating officer

Concurrently, Prateek Dubey will also support in enhancing talent and performance quotient for Axis My India by supporting the hiring of C-suite positions and setting up key performance indicators (KPIs) to enhance business performance.

Prateek Dubey will play an instrumental role in spearheading and setting in motion the company’s crucial strategic initiative, a revolutionary People Empowerment Platform (PEP) – ‘a’ App and its pan-India rollout campaign.

IPL 2024: Punjab Kings onboards Kent as principal sponsor

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

The cricketers will be seen in action from March 23, competing in their first game of the season at the New PCA Stadium, Mullanpur, against the Delhi Capitals.

Amazon Prime unveils video dedicated to the role of women in entertainment

The video shows scenes of some of fan-favourites and acclaimed titles featuring women characters in pivotal roles such as the International Originals like Citadel, The Lord of the Rings: The Rings of Power, The Marvellous Mrs. Maisel, Fleabag, The Wheel of Time, as well as Indian Originals such as Dahaad, Made in Heaven, Maja Ma, Hush Hush, Four More Shots Please! Suzhal – the vortex, to name a few. (Image source: Moneycontrol)

The video features Kelly Day, vice president – International, Prime Video; Gaurav Gandhi, vice president, Asia Pacific & MENA, Sushant Sreeram, country director, Prime Video India and Aparna Purohit, head of Originals – India & Southeast Asia.