JioCinema announced the return of its predict and win fan engagement contest Jeeto Dhan Dhana Dhan with India’s largest tyre manufacturers MRF as the title sponsor. The contest will tip-off with the limited-over matches from India’s Tour of West Indies from July 27 and run till August 13.
The two-Test series between India and West Indies registered a peak concurrency of over 2.2mn on JioCinema, much higher than the World Test Championship Final match between India vs Australia. Across the two Tests, more than 4 Cr viewers witnessed the action from the Caribbean on JioCinema.
Introduced first during the 2023 TATA IPL, Jeeto Dhan Dhana Dhan was a success as tens of thousands won prizes including over 60 contestants driving away a premium hatchback. The contest also brought out stirring stories of how winning the car changed fortunes for many from India’s heartlands.
“We are excited to have MRF come on board as title sponsor of Jeeto Dhan Dhana Dhan,” said a Viacom18 spokesperson. “This partnership is testament to the faith MRF has in our endeavour of continuously reinventing live sports consumption on digital and elevating the overall experience of fans and viewers.”
Jeeto Dhan Dhana Dhan will offer viewers gift coupons for every correct answer and a chance to win free tickets for the 2023 ODI World Cup during every ODI and T20 match of the tour. Viewers need to hold the phone in portrait mode. A chat box will open at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win free tickets.