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Rohit Sharma and Sunil Gupta on Adidas and sustainability

Rohit Sharma and Sunil Gupta in conversation with Storyboard18's Shibani Gharat

Sunil Gupta, senior director, Adidas India and cricketer Rohit Sharma join us to talk about Adidas’ new sustainable apparel collection and more.

Will Qatar’s humanitarian crisis impact FIFA World Cup sponsorship?

Over 3.5 billion viewers tuned in to watch the last edition of the FIFA World Cup held in Russia. (Representational Image via Unsplash)

While globally FIFA might have to face soft boycott from a section of brands, in India there might not be much pushback as a select few brands associate themselves with the tournament.

Advantages of Sponsorship – Where there is a bill there is a pay

Sport reaches the right people. In particular, it is an efficient way of reaching young, affluent, upmarket men, elusive to conventional advertising. (Representative Image via Unsplash)

In sponsorship, it is not what you have, it is what you do with it that makes the difference.