Tag: FIFA World Cup 2022

Will Qatar’s humanitarian crisis impact FIFA World Cup sponsorship?

Over 3.5 billion viewers tuned in to watch the last edition of the FIFA World Cup held in Russia. (Representational Image via Unsplash)

While globally FIFA might have to face soft boycott from a section of brands, in India there might not be much pushback as a select few brands associate themselves with the tournament.

India’s ad market to grow by 16% in 2022: Dentsu International report

Globally, advertising spends are expected to increase by 8.7 percent in 2022, with ad spending in Asia-Pacific alone anticipated to reach $250 billion, according to the latest Dentsu ad spending forecast. (Representational image via Unsplash)

Globally, the Americas top advertising spends for 2022. At 16 percent growth, India will stay ahead of the US (12.8 percent growth) and Brazil (9 percent) as the fastest growing market.