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IPL on digital fuels rise of connected TV; language streams major wow-moment for advertisers

The buzz score for IPL 2023 season 16 reached 484 million, surpassing the 334 million in IPL 2022. The primary reason for this surge was the emergence of several new players who showcased their talents, delivering match-winning performances and leaving a lasting impact. (Image by @CricCrazyJohns via Twitter)

Find out how brands are using the cricket juggernaut to reach audiences.

Stacks & Strategies | Programmatic audio ads: Are advertisers and users listening?

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.

The space can unlock newer capabilities if audio platform providers can innovate more.