Advertising and data protection

TATA Voltas summer campaign ‘Shor Kam, Kaam Zyada’ sees return of iconic Murthy character

The campaign, besides being on television and digital, will find its way across various print, radio and OOH opportunities this summer.

Voltas has reintroduced the protagonist Murthy in a new campaign. Murthy, who has won many hearts with his calm persona and his witty dialogues, has returned to promote Voltas’ latest line of SmartAir ACs.

Government prepares to release Digital Personal Data Protection Law Draft Rules; January notification expected

After releasing the draft rules for consultation, the government intends to allocate a week for industry stakeholders to provide feedback. (Representative Image: Luca Bravo via Unsplash)

After releasing the draft rules for consultation, the government intends to allocate a week for industry stakeholders to provide feedback.

Stacks & Strategies | Privacy Compliant Personalisation

The three-way relationship between brands, platforms and consumers is the most critical part to understand in digital marketing today. (Representational image via Unsplash)

While data owners and processors are making significant investments towards technologies that help them get data, very little is being done by them today that mitigates risks while using it.