Advertising – Page 54

Taj Mahal Tea rolls out ‘Megh Santoor’ campaign; secures a Guinness World Record certification

Indian classical musician, percussionist, and composer, Taufiq Qureshi, has lent his expertise to ensure that the raaga resonates with the true spirit of the Indian monsoon.

The billboard, that has been stationed opposite the Vijayawada Junction railway station, will be up for a period of eight weeks.

Oreo partners with Mahendra Singh Dhoni for new campaign amidst World Cup

Dhoni said, "Trying to not jinx a win by not talking is a common one but Oreo has once again brought this live in the most relatable way. It’s been fun to bring this to life with OREO just in time for the World Cup!”

Oreo will be driving contextual communication on Hotstar during the World Cup. Also, to connect with the audience in real-time, Oreo is capitalizing on moment marketing with relatable content while matches are on.

Wavemaker India promotes Sairam Ranganathan to chief digital officer

Team Wavemaker NorthStar will bring in the right experts across platforms, commerce, analytics and tech to orchestrate data-led solutions that yield business results. In his new role, Ranganathan will continue to report into Vishal Jacob, chief transformation officer at Wavemaker India.

As the head of Wavemaker NorthStar, Ranganathan will work with clients to drive business outcomes.

Cricket World Cup: Godrej Interio launches multi-lingual Mega Match Madness campaign to target regional viewers

With the onset of the 'Cricket World Cup' season across the country, both these films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers. The primary focus of the ad will be in Hindi. (Stills from the ads)

With ‘Cricket World Cup’ season’s arrival across the country, the Godrej Interio films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers.

NueGo launches marketing campaign targeting young adults

The campaign will be played on the Disney+ Hotstar mobile app, throughout Asia Cup’23 and the ICC Men's Cricket World Cup 2023. (Stills from the ads)

The ads, targeting adults in the age group of 18-35 are: “On-Time Departure,” “Noiseless Travel,” and “Safety for Women.”

From Flipkart to Google, brands are making billboards great again

Some long-term outdoor campaigns, generally at fixed spots, have become landmarks in India. Among them is dairy brand Amul, which has reserved specific hoarding sites across the country that have now become landmarks. Amul’s campaigns have a blend of vitality and recall.

Companies want their outdoor ads to make a splash on social media.

Sandeep Goyal writes open letter to ASCI on surrogate ads in World Cup 2023

He states in the letter, "The last IPL was relatively free of surrogate advertising, at least on television (most brands continued to flout the guidelines on digital, though). But from the long list of ICC and Disney Star sponsors, it is clear that the various liquor brands are again lining up for big time action – presumably using dubious and questionable surrogates."

In the letter, Dr. Sandeep Goyal urges the advertising standards’ council to stay vigilant.

Panasonic Life Solutions India launches new TVC ‘Load Lega Leader’ amidst ICC World Cup 2023

The overall messaging of the campaign emphasizes on the importance of load sharing especially in Indian households which sets the narrative of - ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

The TVC conceptualized by Wondrlab, comprises the messaging about utilizing the enormous gatherings of Indian families to watch the World Cup.

Meta introduces Gen AI features for advertisers

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

The features allow the advertisers to create backgrounds, expand images and generate six different ad text variations.

Cadbury Dairy Milk launches #SitTogether campaign ahead of ICC Men’s Cricket World Cup

Disney Star, the exclusive TV broadcaster for the World Cup in India, announced a partnership with 26 sponsors, including Booking.com BV and liquor company Diageo Plc, as stated in a statement shared by the company on Wednesday.

#SitTogether will be amplified via multiple media touchpoints, including TV, OOH advertising, social media, and influencer partnerships.