Advertising – Page 75

Blue bird in trouble: Twitter has lost 50 percent of its ad revenue

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

Twitter is financially weak as several advertisers are yet to return to the platform after ditching it post-Elon Musk’s takeover.

Cadbury dancing girl to My SRK ad: What’s so khaas about Mondelez’s 75 years in India?

Mondelez India completes 75 years of an eventful journey in India on July 18. It all started with the company launching Cadbury’s Dairy Milk in India in 1948, which has since become a leader in the chocolate category in the country. Storyboard18 caught up with brand custodians Piyush Pandey, Chairman-Global Creative and Executive Chairman-India, Ogilvy; Nitin Saini, Vice-President Marketing, Mondelez India; Shekhar Banerjee, Chief Client Officer and Office Head – West, Wavemaker India; Anil Viswanathan, MD of Vietnam and Southeast Asia, and Sukesh Nayak - Chief Creative Officer - Ogilvy India, to relive the journey of three-quarters of a century by the Indian arm of the global confectionary major. (Stills from the ads)

A one-of-a-kind meeting of executives who have managed Mondelez and its iconic brands like Cadbury for many years. Take a trip down memory lane with Ogilvy’s Piyush Pandey and the company’s key executives.

Meta India’s Snehi Jha is now head of Mindshare Fulcrum – South Asia

Most recently, Snehi Jha was a part of the Meta India leadership team. During her tenure, which began in 2013, Snehi played a pivotal role in developing and executing the sales strategy for the Indian market. She led efforts in ad product monetization growth, product development, and client solutions.

In her new role, Snehi Jha will report directly to the CEO of Mindshare South Asia, Amin Lakhani, based out of the Mumbai office.

Snapchat leads the way in digital advertising in India in Jan-March 2023: TAM

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

The TAM report shows how digital advertising in India is growing rapidly, with mobile display and programmatic being the most popular methods.

Godrej Magic unveils its new Magic Floor Cleaner with Anil Kapoor as its brand ambassador

Anil Kapoor who was recently seen in The Night Manager 2, teamed up with the brand for a cheerful television commercial to create awareness of this floor cleaner format.

Godrej Magic Floor Cleaner presents a concept that not only ensures effective cleaning but also contributes to reducing plastic waste and energy consumption

If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani

Bulchandani talks about making sure that the creative reputation of Ogilvy is intact.(Image sourced from Forbes India)

The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.

We are trying to make the brand and the product more accessible: Subway

Mayur Hola, chief marketing officer, Culinary Brands stated, "Be interested in as many things as you possibly can, not because people say so or because it's the right thing to do. If you have enough things that interest you, it will reflect in every part of your life, be it personal or professional, and just make you that much more interesting."

Mayur Hola, chief marketing officer, Culinary Brands says the brand will be amplifying their marketing initiatives in India in the months to come and their new campaign is just the beginning of that journey.

Explained: What is fastvertising?

Fastvertising is a type of advertising that is swiftly developed and disseminated in response to present day occurrences or popular trends. (Representative Image: Kelly Sikkema via Unsplash)

Fastvertising is a type of advertising that thrives on the principles of speed, creativity and personal branding.

Hasan Minhaj pays a hilarious tribute to Adobe’s PDF

In the second spot, Hasan Minhaj is seen talking to people about the importance of Acrobat and liberating them from the hassle of using paper and switching to the software. (Still from the ad)

Two ad spots were released by the software giant to celebrate PDF’s 30th anniversary.

Why is Viswanathan Anand sweating buckets in Subway’s new commercial?

The ad sees the ever-present dilemma of awkward social interactions and not being able to decide what and how to order at Subway. Vishy Anand is seen sweating copiously, unable to speak a word while thinking of what to order. He gives up and runs for the door, only to hit the glass door and fall.

Chess maestro Viswanathan Anand promotes Subway’s new ready-made range of sandwiches, Hotsellers.