Tag: Artificial Intelligence

MCA and Meta announce plans to counter spread of deceptive AI-generated content

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

The helpline will enable individuals to report suspected deepfakes directly via WhatsApp, utilising a multilingual chatbot offering support in English, Hindi, Tamil, and Telugu.

MCA and Meta join forces to curb AI generated misinformation with WhatsApp helpline

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

Users will be able to flag deepfakes by sending it to the WhatsApp chatbot which will offer multilingual support in English and three regional languages- Hindi, Tamil and Telugu. 

AI for all: Creating a safe haven for women

The Ministry of Information Technology is actively working alongside all relevant ministries for the project. (Representative image by Steve Johnson via Unsplash)

Reports from Harvard Business Review have raised an alarming truth: AI can perpetuate gender biases, reflecting our own societal prejudices.

Ad fraud: How AI can help detect ad fraud

Netcore's AI-based recommendation engine will allow Fabindias to customize AI algorithms for various scenarios, tailoring product recommendations to shoppers at different stages of the purchase funnel.(Representative image by Possessed Photography via Unsplash)

Ad fraud includes click fraud, impression fraud, and conversion fraud. It syphons off ad budgets, tarnishing the reputation of legitimate businesses. But AI’s strengths in anomaly detection, predictive modelling, NLP, and image & video analysis offer promising solutions.

How AI is shaping the next era of content monetization

Deep learning algorithms can transform ordinary videos into visually stunning creations, adding a layer of sophistication to content without the need for extensive manual editing. (Image by Possessed Photography via Unsplash)

Generative technology is also being utilized by content creators to bring fictional characters to life or seamlessly integrate themselves into popular memes and trends.

YouTube announces new generative AI products to usher in a new era of creative expression

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

YouTube has consulted with more than 3k creators in the process of building YouTube Create. Currently in beta on Android in select markets including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge.

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.

Accenture invests in generative AI enabler Writer

Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience.(Representational image by Phillip Glickman via Unsplash)

Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more.