Tag: Biz Moves

IPG Mediabrands’ UM appointed as global media AOR for General Mills

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

UM will look into strategy, planning, buying, analytics, performance, and commerce efforts across 35+ markets of the brands of General Mills which include Pillsbury, Nature Valley and Cheerios.

FCB Ulka bags Shoppers Stop’s creative mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The agency will be responsible for developing and executing all integrated marketing campaigns for Shoppers Stop, a fashion and beauty omnichannel retailer.

BBH bags the creative mandate of upGrad

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

The account was won post a multi-agency pitch.

Quotient Ventures’ Vector Brand Solutions wins the brand and communications mandate of Birla Pivot

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

Birla Pivot is Quotient Ventures’ second client from Aditya Birla Group, after Ultratech Cement.

L&K Saatchi and Saatchi has won UPES On’s integrated creative mandate

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

L&K Saatchi & Saatchi will manage the brand’s mainline creative, while its digital arm, Saatchi & Saatchi Propagate, will handle the brand’s digital presence and strategy.

Tilt Brand Solutions turns communication partner for Lendingkart

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Tilt Brand Solutions, in this partnership, was tasked to conceive and execute a through-the-line campaign for Lendingkart featuring their brand ambassador – Rajkummar Rao.

Biz Moves: Gozoop Hawk and Popkorn bag accounts

Data-driven customer experience agency, Gozoop Hawk bagged the digital customer service mandate for real estate brand Godrej Properties. (Representative Image: sippakorn yamkasikorn via Unsplash)

Keep up with all the key business wins and the account movements.

NODWIN Gaming’s Singapore arm acquires 100 percent stake in game marketing agency PublishMe

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

This acquisition will provide the essential tailwinds for NODWIN Gaming to drive its mission of leading the emerging market sports media landscape.