Tag: Biz Moves

Omnicom Media Group bags Uber’s global media business

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

Its previous incumbent, WPP’s Essencemediacom retains the operations of its Asia Pacific business.

The Marcom Avenue bags PriyaGold’s performance marketing mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

As part of this partnership, The Marcom Avenue will leverage its expertise in data-driven insights, creative content, and cutting-edge digital strategies to enhance PriyaGold’s brand visibility and market reach. The agency will focus on driving measurable results, optimising customer acquisition, and increasing overall brand performance.

GroupM’s mSix&Partners bags Hamdard Laboratories integrated media and social mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The agency won the account following a competitive multi-agency pitch and will be handling all aspects of media including television, print, radio, digital, out-of-home.

Wondrlab’s WYP has won the creative mandate of Kapiva

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The account was won following a multi-agency pitch.

L&K Saatchi and Saatchi bags the integrated creative account of Dunkin’ India

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Under this mandate, L&K Saatchi & Saatchi will provide a full spectrum of brand-building solutions and strategic launches for Dunkin’, while its digital arm, Saatchi & Saatchi Propagate, will oversee Dunkin’s social media and digital content strategy.