Tag: Biz Moves

Grapes bags the digital mandate of Siyaram’s

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As part of the mandate, Grapes will be handling the brand’s end-to-end digital strategy and digital marketing needs. It will include both creative and media responsibilities.

IKEA ropes in McCann for handling its global branding

In February 2023, IKEA, has called for a creative pitch India. Storyboard18 was first to report about it. In April, the company hired Leo Burnett India as its creative partner for Indian market. (Representative Image: Jueun Song via Unsplash)

As per the new mandate, McCann is assigned to work on campaigns that focus on reinforcing IKEA’s mission of “creating a better everyday life” for all consumers.

Sociowash bags the social media mandate of LEAD, a school edtech company

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

Sociowash will be responsible for boosting LEAD’s social media presence and increasing the brand visibility of the edtech school brand by deploying creative campaigns, from the agency’s Mumbai office.

The Minimalist wins the creative mandate for Movin

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As part of the mandate, The Minimalist will offer Movin a wide range of creative communication services, including managing social media channels, brand campaigns, ORM and internal communications.

Cheil bags creative mandate of TVS X

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The 360-degree mandate, which also includes the launch of the new campaign Thrilletric, includes strategy, planning and creative direction.

Welspun ropes in dentsu X as its partner for integrated media solutions

The agency’s purpose-driven media expertise combined with the network’s strategic foray into practices like Martech (big data, analytics, CRM, CDP) gaming, omni channel commerce, and content will help the brand to further build upon revenues. Welspun’s brands have been highly active on digital and traditional media platforms, engaging with consumers across multiple touchpoints. (L to R: Manjari Upadhye, Anita Kotwani, and Jose Leon)

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

Biz Moves: Omnicom Media Group, Team Pumpkin and Narrative

Global advertising, marketing and corporate communications company Omnicom Media Group has retained the media planning and buying account of banking major HSBC. (Representative Image: Jonathan Chng via Unsplash)

Keep up with all the key business wins and the account movements.