Tag: Biz Moves

L&K Saatchi & Saatchi bags the media mandate of Captain Steel

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As part of this partnership, the agency will be responsible for managing Captain Steel’s mainline and digital creatives, as well as its digital media solutions.

BBH India bags the creative mandate of IVAS

The agency will also be managing Siyaram’s owned media platforms like the brand’s website and social media platforms, in addition to providing search engine optimisation (SEO) services. (Representative Image: eloy carrasco via Unsplash)

The mandate of BBH India would include managing the entire spectrum of brand development and positioning for IVAS.

Interactive Avenues wins Daawat’s digital mandate

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

The digital arm of IPG Mediabrands India, will provide comprehensive digital services leveraging an audience-first, data-driven approach.

Grapes bags digital AOR mandate for AcneStar

The scope of work includes services such as content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM), along with the agency offering its paid media services.. (Representative Image: Tom Briskey via Unsplash)

As per the mandate, Grapes will be responsible for the overall digital strategy and planning for AcneStar.

Biz Moves: 82.5 Communications, Lodestar UM and Digital Refresh Networks

Tile company Kajaria awards its creative mandate to 82.5 Communications, which will work out the next phase of growth with end-to-end strategy and creative solutions. The business will be handled out of the Gurugram office. (Representative Image: Jeff Cooper via Unsplash)

Keep up with all the key business wins and the account movements.

82.5 Communications bags the creative mandate of Kajaria

The business will be handled by the agency's Gurugram office. (Representative Image: Mauro Gigli via Unsplash)

The agency’s responsibilities will include handling and growing Indian brands, working out the next phase of growth with end-to-end strategy and creative solutions.

Lodestar UM bags Protean’s integrated media mandate

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Lodestar UM’s mandate for Protean spans the entire media spectrum across mainline, digital, out of home, and special projects.

Havas Media Network India retains realme’s media mandate

The account retention comes following a competitive multi-agency pitch. (Representative Image: Toa Heftiba via Unsplash)

Havas has been realme’s media partner since 2021. It will continue to handle the smartphone brand’s integrated media mandate, encompassing both traditional and digital duties.

Publicis Groupe’s BBH has won the integrated creative mandate of Microtek

On Wednesday, SAT instructed SEBI to submit its response by September 4 in response to an appeal lodged by Punit Goenka, the promoter of ZEEL. The tribunal has scheduled a hearing for the case on September 8. (Representative Image: Anastase Maragos via Unsplash)

The agency, BBH India will leverage its multi-disciplinary approach, combining creativity, strategy, and data-driven insights, to develop innovative campaigns across various platforms.