Mindler and HRX launch ‘Corporate Experience Program’ on metaverse and web 3.0

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

The Program will be delivered in a combination of 3 different formats where students can learn concepts in self-paced modules at their convenience, then get their doubts solved through live sessions by industry experts and also engage in group assignments in a peer-to-peer learning format.

Data protection bill may empower users to ask platforms to delete all of their data

In regards to deletion of user data, under the previous (2022) draft, if a user in India asks a major social media platform to delete data stored with them, the platforms could have just opted to only erase their personal data, and keep the rest of the data in a deanonymised format. (Representative Image: Towfiqu barbhuiya via Unsplash)

According to the 2022 draft of the Digital Personal Data Protection Bill, if a user asks a platform to delete their data stored with it, the platform could have just erased only the user’s personal data and kept the rest of it in a deanonymised format.

Bira91 collaborates with Accenture to drive growth

“Ask for the ditches instead of the pitches,” she said.

Accenture will help Bira91 design and deploy a digital core – which includes data, artificial intelligence, and machine learning – using SAP S/4HANA to enable a total reinvention of its enterprise through the integration of disparate technology platforms.

Plague of overvaluation in the startup world

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

As startups sail through rough waters, boards need to ensure future alignment and take more responsibility to guide and support founders during challenging times.

Sustainability requires collaboration, not competition: Conny Braams of Unilever

Braams, whose career has taken her to Spain, Singapore, Africa and the Middle East, spoke to Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, on short-term growth, long-term resilience and sustainability at Cannes Lions this year.

Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability.

Roposo partners with Shopify as it bets big on creator commerce

Under the partnership, online stores can be created on Shopify's platform, which can then be integrated by the Roposo Clout plugin on the Shopify profile to instantly start selling. (Representative Image: Roberto Cortese via Unsplash)

Creator commerce which is 25-30 percent of overall ecommerce business in markets like China and Indonesia, has the potential to reach the same level in India, said Roposo’s Mansi Jain.

Sales of luxury cars zoom in 2023 after positive H1 results

The general consumer sentiment is positive to major luxury car players. With increasing purchasing power, it is also an added factor of sector growth. (Representative image: Håkon Sataøen via Unsplash)

Luxury car companies are fuelling growth mainly because of new launches and stable economic conditions.

Maggi’s maiden TV ad: Things you didn’t know

As per Pradeep Pant, the former advertising manager of Nestle India, Maggi was going to be launched at a price of Rs 5. The managing director of the business, Barry Ryan, who was Irish, was of the opinion that if one wanted to make a big success of the product, pricing had to be done right. (Stills from the 1983 ad)

As brand Maggi runs into trouble for being exorbitantly priced at an airport, Storyboard18 looks into the iconic 1983 campaign that made Maggi a household name.