Tag: brand marketing

Google v/s Internet companies: CCI refuses to grant interim relief to internet companies

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies. (Image source: Unsplash)

People Interactive, which runs Shaadi.com and Mebigo Labs, which runs Kuku FM, had sought interim relief.

Castrol and bp sign Shah Rukh Khan as brand ambassador

Shah Rukh Khan remarked, “I am thrilled to associate with Castrol, a brand I’ve long admired for its commitment to performance. As a fellow automobile enthusiast, I believe Castrol’s dedication perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to revel in the joy and liberation of the open road, safely. I am eager to embark on this journey together.”

Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products.

41 percent Indians consider incentives or discounts for making sustainable choices: Agoda

The availability of sustainable travel packages ranked second, with offerings ranging from guided conservation hikes to supporting local initiatives of more interest to travelers from the Philippines (28 percent), Vietnam (24 percent) and Thailand (23 percent). Clear guidelines on sustainable travel practices (#3), education and awareness on environmental impact (#4), and relevant sustainability policies from the local government (#5) completed the top five. (Image source: Unsplash)

According to the survey, in all markets, financial incentives came out on top, with an average of 45 percent of respondents highlighting incentives like discounts as the key factor. This sentiment was particularly strong in Singapore (58 percent), Taiwan (54 percent) and Indonesia (47 percent).

IPL 2024: Ticketing-focused company ConfirmTkt joins hands with RCB as its ‘train ticketing partner’

ConfirmTkt will introduce in-app games and contests across various social media platforms, offering RCB fans the chance to win match tickets and autographed memorabilia from the team.

The partnership will see the #TrainTicketKing campaign captivating television commercials (TVCs), dynamic print ads, and digital campaigns featuring well-known RCB players.

Exclusive: Rs. 4 lakh crore sale of local items after PM’s appeal to choose local: MIB’s Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

At the News18 Rising Bharat Summit 2024, Anurag Thakur, Union Minister of Information and Broadcasting spoke about India’s incredible growth over the years and how India will be the country too look at for leading various initiatives. Thakur has been very passionate for Prime Minister Narendra Modi’s initiative ‘Vocal For Local’.

Dentsu India inks strategic partnership with consulting firm Arthur D. Little

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the automotive and mobility space (including xEV ecosystem, tires, construction & agri equipment, and component suppliers, amongst others), offering outcome-driven, end-to-end services across areas such as demand sizing, creation & fulfilment, revenue acceleration, customer experience enhancement, and brand strategy & design.