Tag: brand marketing

Goonj Raha hai Bharat, India is no longer aping the west: Prasoon Joshi and Amitabh Kant on brand Bharat

"We are currently, no.1 in digitisation, no.1 in infrastructure, no.1 in growth. India is contributing to 20 percent of the world's growth. This is the time to work on branding. This time will never come again," Kant said.

At the News18 Rising Bharat Summit 2024, Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India and former NITI Aayog CEO Amitabh Kant were in conversation about Brand Bharat and what the transition from India to Bharat brings for the people and nation.

ICC announces Invitation to Tender for audio rights

The audio rights packages offered include analogue radio, digital radio, and audio streaming rights for the UK, Ireland, and Australia, besides audio streaming rights for India.

The ITT process allows bidders to produce the Audio World Feed at their own expense for ICC events from 2024–2027.

Prasoon Joshi on winning BJP account: Looking forward to the challenge, BJP has great minds

Meanwhile, the race for political advertising dominance is heating up as polling dates draw near. Google and Meta have witnessed a significant surge in ad spends, with the latest Google Ads (Image sources via Forbes)

Earlier in February, more than a dozen advertising agencies, including industry giants Ogilvy and Prasoon Joshi-led McCann Worldgroup were pitching to secure the BJP account for the 2024 Lok Sabha Elections.

Star Sports signs CarryMinati for IPL 2024

The 24-year-old Delhi-based creator, who is known for his satirical roasting videos and gaming content, has been signed as the new face of ‘Cheeky Singles’, Star Sports’ special weekly show that captures the fun side of the sport.

With a long-term vision to transform sports broadcasting, the collaboration will marry CarryMinati’s authentic brand of sharp humour and strong youth connection with Star Sports’ vast cricket viewership, promising an unprecedented viewing experience.

73 percent of IPL 2023 viewers tuned in to cricket league digitally: Glance report

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

As per ‘The Cricket Playbook for Growth Marketers’ report, smart lock screen insights based on the 128 million users that tuned in for periodic updates of India’s cricket tournament in 2023. The platform received 2.6x higher engagement on video with a distinct surge in activity in the second half of the day, and 35 percent of cricket content engagement came from vernacular languages.

It is Day 1 in streaming in India: Prime Video’s Mike Hopkins

Hopkins also shared that the next 250 million subscribers that the platform is going to acquire, they are definitely going to come from outside of the United States. And this is not going to happen unless Prime Video does a really good job for customers in India as well.

In conversation with Indian director-producer Karan Johar at the Prime Video conference, Mike Hopkins, head of Prime Video and Amazon MGM Studios spoke about the current India market, how he sees it evolving, the strategies being implemented for growth and more.

Major League Cricket’s Seattle Orcas partner with Sportz Interactive as official digital agency

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

Sportz Interactive will aim to enhance Seattle Orcas’ digital presence, focusing on fan acquisition, retention, and commercialization.

AJIO collaborates with Snap Inc to elevate Big Bold Sale

AJIO adopted a two-phase approach on Snap, focusing on pre-buzz and the sale period utilising various formats including AR lenses, Snap ads, Story ads, and Collections.

The First lens reached 21.7 million people, while the AR lens delivered 68.7 million impressions over four days, with an average camera playtime of 11.94 seconds.

Unilever to spin-off ice-cream business, 7500 jobs to be cut globally in cost-saving process

Unilever talks about creating proUd, its global employee resource group whose mission is to be 'a beacon of inclusion for people in the LGBTQI+ community and allies, amplifying their voices in society and at Unilever'. (Image sourced from Unilever's website)

The company’s cost-saving programme is expected to save around 800 million euros over the next three years. These changes will affect 7500 jobs globally, all likely office-based.