Tag: brand marketing

Remembering iconic adman Sylvester daCunha: Tributes from R S Sodhi and Manish Jhaveri

Sylvester daCunha, who started daCunha Communications in 1969, it is today one of the oldest and longest running Indie agencies which keeps daCunha’s tradition alive by continuing with Amul’s topical campaigns. (Image source: Twitter - Amul)

Storyboard18 interviewed the former managing director of GCMMF (Amul) and the creative consultant at daCunha Communications, who shared personal anecdotes and highlighted Sylvester daCunha’s invaluable contributions to the field of advertising.

AI AI AI: What to expect from Cannes Lions 2023

The emergence of Artificial Intelligence and generative AI tools like ChatGPT are the hottest topics in Cannes this year, with sessions and closed-door meetings dedicated to understanding its impact on creativity, business and people. (Image sourced from Cannes Lions website)

Find out what’s in store at the Cannes Lions International Festival of Creativity.

Patanjali Foods wants to be one of top 2 FMCG companies in a few years

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

Emphasising on not wishing ill for anyone, Ramdev said Patanjali has has left all MNCs behind, except Unilever. He said the company has reached 200 crore people across 200 countries.

Storyboard18 at Cannes Lions: Khurrum Malik of Integral Ad Science shares views on CTV, AI, and ad fraud

Malik also observes while marketers are always under pressure to generate return on investments (RoI), today even creative agencies are under pressure to generate creative RoI.

Khurrum Malik talks at length about brand safety, practical uses of artificial intelligence and machine learning, and Connected TV’s boom.

India leads the list for top 5 emerging markets for Bacardi: Zeenah Vilcassim

The ‘ItsAMood campaign’ campaign showcases local culture in various Indian cities through TV commercials, digital platforms, influencer collaborations and experiential events. By leveraging ATL (above the line) media, including TV, cinema and out-of-home advertising, Bacardi aims to reach a wide audience and celebrate the unique moments that resonate with consumers. (Stills from the ad)

On the back of a milestone of growing their business sixfold in the next seven years, Bacardi unveils its first tailored campaign for India.

“I was born in Kerala. But Cannes is my other birthplace,” BBDO India’s Josy Paul

"I was re-born here through a series of revelations, epiphanies and magic moments. Things happen to you and you are not the same." - Josy Paul, chairman and CCO, BBDO India

Josy Paul, chairman and chief creative officer, BBDO India, shares his experiences of attending Cannes Lions and what stood out for him over the years.

Cannes Lions 2023: Insights from Lokusdesign’s Shekhar Badve on judging global design campaigns

Among the Jury Presidents, Tor Myhren will serve as the Film Lions Jury President – the first time Apple has been represented. (Image sourced via Cannes Lions website)

Shekhar Badve, who was on the Design Lions jury, says consumer engagement, commercial success and creative excellence were the top criteria for evaluating the entries.

Cannes Lions 2023: Indian agencies send a total of 809 entries, 11 percent dip from 2022

At this year’s Cannes Lions, ‘Kaguya by GUCCI’ by Dentsu Inc., Tokyo, was awarded a Bronze Lion in Film Craft. The work featured music that celebrates a mix of historical Japanese artforms with the latest technology in creativity. (Image sourced via Cannes Lions website)

For Cannes Lions 2023, Indian agencies have sent most entries in Media (80 entries), Brand Experience & Activation (77 entries), and Direct (71 entries).