From profile building and content creation to crisis management, agencies launch specialist services to cater to growing demand for personal branding for leaders, founders, CXOs.
Tag: brand marketing
Mondelez International introduces CoLab, its global start-up accelerator program in India
Mondelez International will support early-stage start-ups to steer consumer-centric innovation in the snacking space.
Ranveer Singh drops Thums Up to become Pepsi’s new brand ambassador
Ranveer Singh joins the likes of Salman Khan and Kannada actor Yash who are currently promoting Pepsi in India.
Reliance’s JioMart awards its integrated creative mandate to L&K Saatchi & Saatchi
The responsibilities of L&K Saatchi & Saatchi will include managing JioMart’s full range of brand-building solutions, tactical launches followed by social media and content strategy through their digital arm Saatchi & Saatchi Propagate.
OTT platforms eye ad revenue from sports streaming with increasing genre popularity
Sports streaming in India takes the next leap with immersive, interactive and personalized experiences on OTT Platforms.
Art of Framing in marketing: What you know changes what you see, what you see changes what you know
Framing is about mental structures and stencils which we apply to derive meaning. To change a perspective is reframing. Reframing is a triumph of marketing.
Nokia redesigns logo, signals a strategy shift as people think it still makes mobile phones
Nokia refreshes its brand, setting sights on leading a world where networks meet cloud. Shares refreshed company strategy to deliver sustained long-term growth.
We will likely see a killer AI app later this year, says Nothing’s Carl Pei
Carl Pei says they are already making all their phones locally and exploring whether they can make other products in the country.
Nostalgia In Advertising: Iconic cinema songs in ads. Does it work?
Coca-Cola, Tinder, Apple, Levi’s and TVS Scooter have used iconic songs in their advertising. Why and how does this evergreen formula work?
Startup founders in India are waking up to white space in online gaming market
Two new gaming companies were launched in the past two days. Investors are flocking to India’s gaming and esports arena. We take stock of recent developments.