Tag: brand marketing

Cleartrip CEO Ayyappan R: No one expected this kind of resurgence in travel demand

On February 20, Storyboard18 reported that the former CEO of Cleartrip was expected to leave the firm. During his tenure, Ayyappan was also responsible for overseeing and driving the travel players' brand initiatives.

Ayyappan R, CEO, Cleartrip talks about revenge travel, key consumer trends and expectations in the travel industry, and what end users can look forward to this year.

Wunderman Thompson India bags the ŠKODA India account

Wunderman Thompson India has unparalleled experience in the automotive category. "We couldn’t be more excited to partner the brand at this exciting juncture to provide business solutions and drive growth for Skoda.” - Anurag Tandon, SVP & Managing Partner, Wunderman Thompson, Mumbai. (Image via Twitter @motoroids_india)

ŠKODA is a legacy brand that has won the hearts and loyalty of car lovers in India over the last 2 decades, offering luxury, accessibility and reliability. With Wunderman Thompson’s experience in auto category and enthusiasm to build distinctive narratives, they are hopeful that journey will be successful.”

Apple CEO Tim Cook bullish on India, says it is a “major focus” market

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

Apple is putting a significant amount of energy to grow its business in India, says CEO Tim Cook

D2C brands and influencer non- disclosures push personal care to Top 3 violative sectors: ASCI Report

While personal care has always been among the top ten violating categories, in the past two years, it has risen to the top three on account of high volumes of ads violating ASCI’s guidelines. The launch of influencer guidelines in May 2021 along with ASCI’s proactive monitoring using AI-based tools has added to the increased number of ads under scrutiny. (Representative image via Unsplash)

According to the report, there is a 272 percent rise in monthly average of ads scrutinized by ASCI for the personal care sector; 84 percent violations from DTC brands and 68 percent by influencers.

Valentine’s Day: Cadbury 5 Star launches an app that tracks ‘mush’ zones

As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects high mush zones thus, helping free birds ‘Do Nothing in peace.

The colour-coded map allows users from across the country to see where V-day celebrations are likely to be in full swing and identify quiet areas where they can do nothing in peace, far away from all the chaos.

Dentsu Creative’s 2023 trends report focuses on mental health crisis, toxicity in technology, and more

Dentsu Creative identifies 12 trends that will drive and disrupt the industry in 2023. Packaged in six pairs, with both the challenge and opportunity for society examined for each, the agency unpacks what the best of times and the worst of times will mean for brands. (Representative image by Markus Spiske via Unsplash)

In the report, the agency decodes consumer challenges and opportunities for brands with the courage and imagination to embrace a new modern creative toolkit.

Budget 2023: Retail sector to benefit from push towards local manufacturing

Custom duty exemptions will also be provided for the manufacturing of lithium-ion batteries for another year. This will help drive the broadening of the local component ecosystem and increase domestic value-addition. (Representative Image: Jason Leung via Unsplash)

From rejig in custom duties on various commodities to focus on emerging AI technology, FM’s focus has been on making India a manufacturing hub.