Tag: brand marketing

Oscars gets 19.5 million viewers on TV, largest in four years; Full list of winners

The 96th edition of the Academy Awards were held at Dolby Theatre in Los Angeles, United States. Cillian Murphy took home the Oscar for Best Actor for his role in "Oppenheimer". The Oscar for the Best Actress was won by Emma Stone for "Poor Things". (Image source: CNBC-TV18)

Walt Disney Co-owned ABC network got an audience of 19.5 million viewers on television, a 4.3 percent increase from last year’s Oscars ceremony.

The Body Shop shuts down its US operations: Report

In February 2024, The Body Shop’s UK business had fallen into administration, putting more than 2,000 jobs and 200 stores at risk. The retailer, owned by private equity firm Aurelius, appointed administrators at FRP Advisory on Tuesday. It said the move was the best way of securing the brand’s future. Aurelius agreed to buy The Body Shop late last year in a deal that valued the retailer at £207 million ($262 million). (Image source: ContactPigeon)

The company will also be shutting its Canadian operations.

Airtel’s Gopal Vittal tells 19,000 employees to cancel all biz meetings on Tuesday. Here’s why

In his letter, Vittal urges Airtel managers "to actively listen" to customers as well as the company’s staff on the frontline. Executives and employees are to share observations internally through an online form on the same day. (Image source: Moneycontrol)

Beyond social listening and into real listening: Airtel’s top boss asks employees and executives to meet and listen to customers.

How Smart Lock Screens are changing mobile marketing in India

By leveraging the lock screen, a surface that consumers interact with over 70 times a day, brands can drive awareness, consideration, and interaction, ultimately inspiring meaningful actions. Real-world examples from leading brands such as Pizza Hut, American Tourister, and Swiggy underscore the efficacy of smart lock screen advertising in driving tangible results.

Vasuta Agarwal, chief business officer, InMobi Group, writes about ‘Always-on’ users and how they have redefined the rules of engagement in the digital realm.

Ghatiya Gods: All about Gopal Snacks, India’s fourth-largest packaged namkeen manufacturer

Gopal Snacks has a rich history dating back to its founding. Gopal Snacks Limited (GSL) operates three primary manufacturing facilities located in Rajkot (Gujarat), Nagpur (Maharashtra), and Modasa (Gujarat). These facilities produce a variety of snacks including Gathiya, Namkeen, Wafers, and Snack Pellets. Their product range encompasses Extruded Snacks, Premium Namkeen Range, Rusk, Papad, Spices, and Flour. (Image source: Moneycontrol)

Born as a family venture, Gopal Snacks offers a wide range of savoury treats, from ethnic and western snacks to snack pellets, fast-moving consumer goods, and packaged sweets.

Aman Gupta and boAt: From humble beginnings to rocking the global wearables market

A Delhi native, he carved his path from humble beginnings to becoming a prominent figure in India's entrepreneurial landscape. Born in 1982, Gupta received his early education at Delhi Public School, R.K. Puram. Despite familial expectations, Gupta diverged from the conventional career trajectory by venturing into entrepreneurship.

Launched in 2016 by Aman Gupta and Sameer Mehta, boAt emerged as the world’s second-largest wearable device manufacturer in 2023.

Mamaearth forays into personal wash category; rolls out moisturizing lotion soaps

Available in 4 variants – Ubtan, Vitamin C, Multani Mitti and Neem, the personal wash category includes a variety of soaps tailored to different skin types and preferences.

With a growing demand for natural and sustainable personal care products, Mamaearth’s decided to venture into the personal wash category, states the press release.

ASICS and Rohan Bopanna come together to encourage people to move

Known for his passion, grit and performance, Rohan Bopanna has reimagined the sport and showcased that anyone can achieve their optimum best with commitment and technology driven approach – towards right guidance, strong mental and physical balance and most importantly the right gear. (Image source: Moneycontrol)

This campaign aims to inspire people from all walks of life to experience the uplifting effects of movement by joining ASICS in their journey towards physical and mental wellness.