Tag: brand marketing

Flipkart and BigBasket move for faster delivery

In January, BigBasket had announced its rebranding for slotted delivery services, stated an ET report. This allowed consumers to pick a slot in order to get their groceries delivered within two hours. (Image source: Unsplash and Moneycontrol)

This move comes amidst increasing competition from e-commerce companies such as Blinkit, Zepto. This is also followed by rising customer demand for speedy delivery in non-metro cities.

Number of female leaders in tech, media sees dip: LinkedIn report

The roles are director, vice president, CXO, or partner at Indian companies, highlighted in an ET report. At present, there are two women heading the role compared to 10 men, with the same ratio being the case in 2020. (Representational image: Brooke Lark via Unsplash)

As per a study conducted by LinkedIn, categories such as construction, oil, gas and mining followed by utilities have seen an increase among female staffers getting into leadership roles.

IMAX and BookMyShow enter into partnership; to collaborate on features across BookMyShow

IMAX will have higher visibility and discoverability on BookMyShow, and the platform will highlight IMAX releases through targeted marketing efforts, beginning with the highly anticipated film Dune: Part Two, states the release.

This new partnership will provide audiences with access to the latest Indian films and Hollywood releases.

JioCinema partners with ShareChat and Moj to widen sports content base

This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits. (Image source: Moneycontrol)

ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms.

Cricbuzz and Envision enter partnership to launch CricbuzzTV to promote local and international cricket in Middle East

Cricbuzz TV will become a new destination of live cricket in the region alongside evision’s own CricLife channels, offering live coverage of major cricket events. (Representative Image: Michael Weir via Unsplash)

Evision is the official broadcaster of the International Cricket Council (ICC) tournaments and will host these events on its CricLife “MAX” channels through 2027.

Parle-G Dark. It’s for real! Parle-G officially launches new variant, Parle-G Dark

The product has been initially launched in Maharashtra and is now available in mom and pop stores. The company also plans to gradually introduce it across the entire country. However, it is not yet available in malls or on e-commerce platforms. (Image source: Ramsa Chaudhary via X)

Parle-G Dark, featuring chocolate flavouring and updated packaging as Dark Cocoa Biscuits, garners excitement among consumers.

‘Poacher’ producer Alia Bhatt sparks controversy by carrying leather bag despite animal welfare advocacy

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt, Gucci’s global brand ambassador, faced backlash after appearing at a Mumbai event with a $2800 black leather bag. Reddit users criticised her for a contradiction between her personal values and promotional activities.

Britannia to use digital, social, product packs to promote HerStore marketplace, says CMO Amit Doshi

Amit Doshi, CMO, Britannia Industries stated, "HerStore is for each and every woman out there who has an idea. If they are already running a business for a product or service - we hope for HerStore to give them a platform for further scaling it up. With the community being enabled on HerStore later, we hope the constant knowledge transfer will also lead to the birth of several aspiring womenpreneurs."

Amit Doshi, Chief Marketing Officer of Britannia Industries Ltd, sheds light on the genesis of the HerStore marketplace for women entrepreneurs, the “acts not ads” approach and how the platform works.