brand marketing – Page 32

Bombay HC to hear Killer Jeans’ Rs 25 crore suit against Netflix for trademark infringement; Brands land in a ‘Killer Soup’

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

KKCL is seeking damages up to Rs 25 crore, and removal of any content that infringes the trademark. The first hearing will take place on March 11, 2024.

Interactive Avenues: Anupam Mittal’s first investment as an angel investor

Due to his early and substantial investment, Anupam Mittal eventually became the largest shareholder in Interactive Avenues. Subsequently, Sequoia Capital joined the venture. However, as the landscape grew more competitive over time, distinguishing viable opportunities from the noise became increasingly challenging, necessitating more thoughtful decision-making. (Image source: Moneycontrol)

Anupam Mittal’s investment in Interactive Avenues in 2007 propelled the company to success in India’s digital marketing landscape. Similarly, the acquisition by IPG Mediabrands in 2013 solidified its position as an industry leader.

Ameen Sayani would tell clients not to use up all the airtime: Rajil Sayani

Rajil Sayani, partner, Sayani Radiotel Advertising stated, "He has said that his first break was reading the commercial for Ovaltine, in a program called Ovaltine Phulwari. This was aired on Radio Ceylon in 1951. Thereafter, ever since Binaca Geet Mala became a hit, other brands also started approaching him. One was Saridon. He did a programme for Afghan Snow (beauty cream), for Maratha Darbar Agarbatti, etc. (Image source: Moneycontrol)

The first episode of his legendary show Binaca Geetmala got some 7,000 letters, up from 300-400 letters earlier. He had produced it on a budget of Rs 25, which included researching the songs, writing the script, presenting, and editing.

Akshay Kumar presents inspiring story of ‘World’s Tallest Statue’ in History TV18’s upcoming documentary

The documentary features success and upliftment stories of locals who have benefitted from the project, with their town becoming a major tourist destination.

The documentary also features insights from Prime Minister Narendra Modi, who as the Chief Minister of Gujarat, had envisioned this project.

Zomato takes food delivery to cinema halls, days after Swiggy announces it will deliver orders in trains

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

Zomato and rival Swiggy dominate the food delivery market in the country, accounting for about 95 percent of the entire business. Zomato has turned profitable, Swiggy has not.

London based Nothing targets AI device market, explores expanding operations in India

When asked about the possibility of establishing an R&D centre in India, Evangelidis expressed that it's a logical progression for Nothing to expand its team of hardware and software engineers in the country, pointing out the ongoing efforts in building a team there over the past few years.'(Image source: Nothing)

Nothing plans to enter the competitive arena with its new smartphone, the Nothing Phone (2a), priced below Rs 25,000, challenging Chinese smartphone manufacturer OnePlus’ Nord brand.