Tag: brand marketing

National Creators Awards: Who are the creators PM Modi will present the first-ever NCAs to?

The list includes Celebrity Creator like Katrina Kaif, Kangana Ranaut, Jackie Shroff, Sadhguru, Yash and Sunil Chhetri; Social media influencers like Komal Pandey, Siddharth Batra and Kritika Khurana Ranveer; Best Storyteller like Zakir Khan, Keerthika Govindasamy, Ranveer Allahbadia, Zeel Patel, Avijit Jamloki among others. (From left to right: Kangana Ranaut, Ranveer Allahbadia and Katrina Kaif. Image source: News18 and Moneycontrol)

Check out the nominees for the first-ever National Creators Awards to be presented today by PM Modi.

National Creators Awards: PM Narendra Modi to present the awards at the Bharat Mandapam

In a statement on X, Prime Minister Modi expressed his excitement about the awards, saying, "At 10:30 AM tomorrow, 8th March, I will be presenting the first ever National Creators Award. These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community." (Image taken from @narendramodi via Twitter)

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. Prime Minister Modi said, “These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator’s community.”

Britannia Marie Gold picks an act over an ad: Launches new platform HerStore on Women’s Day

HerStore is a platform to list both products and services for Indian consumers at no additional cost to sellers and 0 percent commission model. The platform will soon be available in several Indian languages such as Hindi, Kannada, Bengali, Tamil and many more. Currently, over 50 businesses have already been listed on HerStore marketplace. (Image source: Official website)

HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.

Dark Parle-G’s picture goes viral on X; netizens speculate

The product has been initially launched in Maharashtra and is now available in mom and pop stores. The company also plans to gradually introduce it across the entire country. However, it is not yet available in malls or on e-commerce platforms. (Image source: Ramsa Chaudhary via X)

Recently, a picture of a new alleged chocolate version of Parle’s iconic biscuits, Parle-G, has started circulating on social media, generating mixed responses from netizens.

Drive to thrive: How Cognizant, F1, Aston Martin and Netflix came together

The partnership between Cognizant and the Aston Martin F1 Team, highlighted in Formula 1: Drive to Survive, provides valuable marketing opportunities by offering brand visibility, engaging diverse audiences, enhancing credibility, and facilitating effective storytelling. (Image sourced from F1)

Cognizant, one of the world’s largest and leading technology companies, has intensified its marketing efforts as the pivotal role of technology in driving business and brand transformations becomes increasingly evident.

United Spirits receives tax demand of Rs 4.47 crore

United Spirits has highlighted that it will appeal before the higher authorities on this matter. The beverages company also added that it does expect any material financial implication. (Image source: Moneycontrol)

The state tax authority also has demanded Rs 1.21 crore as MVAT (Maharashtra Value Added Tax), which also includes a penalty of Rs 1 lakh and a central sales tax (CST) of Rs 3.26 crore.

General election 2024: BJP leads show with surge in FOMO Marketing and digital spends

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy.

Govt to launch ‘NITI For States’ DPI platform; Viksit Bharat Strategy Room to be inaugurated

The ‘Viksit Bharat Strategy Room’ being inaugurated is an interactive space where users will be able to visualise data, trends, best practices and policies in an immersive manner allowing them to make a holistic assessment of any problem statement. (Image source: IndiaMART)

NITI For States platform is a cross-sectoral knowledge platform designed to become a Digital Public Infrastructure (DPI) for Policy & Good Governance.