brand marketing – Page 34

Nestle’s Suresh Narayanan: There is a belly of the market that is hurting somewhere

Suresh Narayanan revealed that the foods major Nestle faced higher inflation in 2023 compared to the preceding years, including 2020 and 2021.

“India is undeniably a strong consumption story in the long term. However, we must recognize and address the hurdles, especially in the middle and upper-middle-class segments,” said Nestle chairman Suresh Narayanan.

ITC, Prataap Snacks, PepsiCo, Balaji Wafers, under DGGI scanner for alleged tax evasion: Report

The government had, in 2023, clarified that any snacks that have been prepared by extrusion process should attract 18 percent and not 12 percent as is being paid by the industry currently. (Image source: Unsplash)

Directorate General of GST Intelligence (DGGI) has escalated its crackdown on nearly 10-12 FMCG companies.

Amazon launches new Alexa feature to celebrate Indian women achievers

Ahead of International Women's Day, Amazon has announced a new Alexa feature to celebrate excellence, contribution, and notable achievements of Indian women from all fields.

Users will be able to find their daily dose of motivation by learning about the inspiring stories and path breaking journeys of women including Priya Punia, Tania Sachdev, Santhosh Yadav, K Prithika Yashini, and Muthayya Vanitha, to name a few.

playR becomes official global exclusive merchandise partner for 5 IPL teams

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

playR, a sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards

Rs 1 for packaged drinking water! A Gurugram-based brand called Wahter says it’s possible

Wahter offers branding customization with logos, taglines, and visually appealing designs, along with active social media engagement. The brand message focuses on engaging consumers in an unmissable, ROI-driven, and eco-friendly manner. (Image source: Unsplash)

The Gurugram-based and Shiva Group-backed brand Wahter will generate revenue through another stream to maintain a subsidised price for customers.

eCommerce marketers in India use only 20 percent of best performing emojis: Report

eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers. (Image via Unsplash)

From a quirky novelty to a mainstay on any device, emojis have come such a long way.

Tata IPL 2024: JioCinema rolls out a campaign featuring MS Dhoni

TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time.

The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.

Britannia launches ‘Croissant Pronunciation Expert’ internship program offering Rs. 3 lakh stipend for one day

Through this initiative, Britannia aims to make croissants more familiar and appreciated, potentially accessing a significant market segment within India's diverse culinary landscape.

Within 24 hours of the campaign launch, the brand garnered approximately 25,000 participants through WhatsApp. The campaign, developed by Youngun, a meme marketing agency, targets young adults.

Indian e-commerce space has seen investments of $31 billion in the last 5-6 yrs: Anupriya Acharya of Publicis Groupe

As per Anupriya Acharya, CEO, Publicis Groupe, "We invest heavily on e-commerce, which is almost like anything, anywhere, everything, right? We have invested both globally as well as locally. Even if you look at some of our acquisitions, they are pretty much in the area of e-commerce, data and technology. We also invest a lot in technology and talent."

The CEO of the group says more than 50 percent of the investments in 2023 alone have been on the D2C segment.