Tag: brand marketing

MMA Global India & Publicis Commerce launches ‘D2C Advantage X Toolkit – Guide to Maximise ROI of eCommerce Investments’ report

This toolkit is the first of its kind for the C-suite and Brand Leaders on making D2C ventures a success by investing in sound strategies and having a clear value proposition, taking into considerations and capabilities required for profitability.

The toolkit consisted of a joint survey conducted by Publicis Groupe India and MMA Global India which reveals that >80% of D2C ventures are yet to achieve profitability, citing high customer acquisition costs, operational complexities, and unclear returns on investment as primary obstacles.

Indian e-commerce start-ups’ total funding was $4 billion in 2022 : MMA Global India x Publicis Commerce

Emerging consumer trends, such as a more balanced gender ratio (45:55 male to female), shifting geographical preferences towards tier-2/tier-3 towns, and comparable spending power in smaller towns and larger cities, are expected to fuel continued e-commerce growth. (Representative Image: Mark König via Unsplash)

As per the D2C Advantage X Toolkit: Guide to Maximise ROI of E-commerce Investments, between 2014 and 2022, Indian e-commerce received a total funding of $ 31 billion, with an annual peak of $ 10.7 billion inflow in 2021.

From selling phone covers to Rs 2,000 crore in revenues: Journey of Gaurav and Amit Khatri’s Noise

Their journey, as unveiled in The Barbershop with Shantanu Deshpande, founder of The Bombay Shaving Company, underscores the essence of entrepreneurship, perseverance, and an unwavering commitment to excellence.

Founded by Gaurav and Amit Khatri, Noise has evolved to become a leading brand in the smartwatch and hearable category in India.

McDonald’s gets a clean chit from FSSAI over the ‘fake cheese’ controversy

"The confirmation from the FSSAI explicitly states that “Articles in question contain Cheese or cheese product as a part of composition and does not contain analogue in dairy context in any form”. This clean chit is a testament to McDonald’s India’s commitment to upholding stringent food quality standards across all its restaurants, at all times," added the QSR firm. (Image source: Unsplash)

The ‘clean chit’ from FSSAI comes days after Maharashtra Food and Drug Administration (FDA) has revoked the licence of a McDonald’s outlet in the state’s Ahmednagar district after taking action against it over cheese.

EaseMyTrip’s Rikant Pittie elected as Confederation of Indian Industry’s vice chairman

Rikant Pittie, co-founder, EaseMyTrip, further added, "I would like to extend my heartfelt gratitude to Mr. Jaideep, Chairman, and Ms. Rachna Jindal, Director and State Head, along with the entire team at Confederation of Indian Industry Delhi State for their unwavering support. Additionally, I wish to express my appreciation to Mr. Deepak Jain, Chairman of CII Northern Region , and Mr. Puneet Kaura for their exceptional leadership, which has set a commendable standard for us to follow."

Rikant Pittie, co-founder, EaseMyTrip, said, “It is indeed a privilege to have the opportunity to collaborate with esteemed colleagues and industry leaders to drive impactful initiatives aligned with the objectives of the Delhi State Council.”

Infosys, TCS, Cognizant: Global IT titans and their occupation of sports

Through strategic sponsorships, technological innovations, and data-driven insights, these companies are reshaping the sports landscape, enhancing fan experiences, and driving forward the intersection of technology and athletics on a global scale. (Image source: Unsplash and News18)

Major IT companies are involved in various aspects of sports, revolutionizing the sports industry through strategic sponsorships and cutting-edge technologies.

Tata Motors to demerge commercial vehicles and passenger vehicle businesses into separate listed firms

The demerger will be implemented through an NCLT scheme of arrangement and all shareholders of TML shall continue to have the identical shareholding in both the listed entities, said the carmaker in a stock exchange filing, adding that necessary shareholder, creditor and regulatory approvals could take a further 12-15 months to complete the demerger. (Image source: Unsplash)

The commercial vehicles business and its related investments will be spun in one entity and the passenger vehicles businesses, including EVs, JLR and related investments, in another entity.