brand marketing – Page 36

What is Flipkart’s “world’s most expensive ad” all about. Find out

Flipping the front page, Flipkart designed a full-page advertisement resembling a crossword puzzle, encouraging audience participation in discovering answers to the question "What else can you scan and spend on with Flipkart UPI?"

Flipkart released a print ad for the launch of its UPI services in collaboration with Axis Bank.

Anupam Mittal asks, “Is Google evil?”, as the battle between Google and Indian app developers rages on

Due to his early and substantial investment, Anupam Mittal eventually became the largest shareholder in Interactive Avenues. Subsequently, Sequoia Capital joined the venture. However, as the landscape grew more competitive over time, distinguishing viable opportunities from the noise became increasingly challenging, necessitating more thoughtful decision-making. (Image source: Moneycontrol)

After calling Google “the new Digital East India Co”, Anupam Mittal has again raised concerns about Google’s treatment of India app developers and the unfair terms it offers, with a question that’s inspired by Google’s famous tagline – Don’t be evil.

Digital spends will grow on IPL 24, says Lakshmi Narayanan B, CMO, CEAT

Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, who was on Ep 107 of MVP, spoke with Pawan R Chawla on a wide spectrum of topics including India’s biggest advertising and marketing tentpole, IPL2024, had this to say about CEAT’s marketing investments slated for the IPL.

Acknowledging the importance of both, traditional and digital channels, Lakshmi, as he is popularly known and addressed, when asked how CEAT Tyres had split its advertising budgets between linear TV and Digital during the last IPL, “Clearly, I think the majority of 60 percent would have gone across to Digital.” When asked about their spends split on IPL24, Lakshmi replied, “We’re keeping all options open.”

Nodwin Gaming enters into a strategic partnership with JSW Sports

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The combined strengths of the two are also focused on launching new esports focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.

Canva is building a safe, accessible and inclusive AI: Ruoshan Tao

Ruoshan Tao, Head of Marketing for SEA and LATAM, Canva

Ruoshan Tao, Head of Marketing for SEA and LATAM for Canva tells us how the online visual communication and collaboration platform is building a safe, accessible and inclusive AI, it’s localization strategy for India, its diverse user base united by the love and need for design and more.

Flipkart rolls out its UPI handle

Key features of the bus booking service on Flipkart include access to great deals, no convenience fees or hidden charges, offers through supercoins redemption up to Rs 50 and a 24/7 voice helpline. (Image source: Unsplash)

With the tagline ‘India’s Most Rewarding UPI’, and powered by Axis Bank, Flipkart UPI will initially be available for Android users. Customers can now register for UPI with @fkaxis handle and can do fund transfers and checkout payments using the Flipkart app.

Indians increase spending on tobacco, intoxicants, paan: Govt’s Household Consumption Expenditure survey reveals

The Survey shed light on the private final consumption expenditure, income inequalities and other demographic indicators useful for mapping the progress of India’s economy. The report saw a survey of 2.76 lakh-plus households in both rural and urban areas (1,55,014 in rural areas and 1,06,732 in urban areas) in the central sample spread over all States and Union Territories in the country, evaluated in the period from August 2022 to July 2023. The detailed report will be released later. (Image source: Unsplash)

In comparison, the proportion of spending on education has reduced in urban and rural areas.

Byju’s trouble: Founder Raveendran says Byju’s unable to pay salaries due to investors stooping to “heartless level”

Over the last year, Byju’s has let go of thousands of employees amid its battle with slowing demand of online learning services and VC funding winter. (Image source: Moneycontrol)

Founder Byju Raveendran said in a letter to employees, “Unfortunately, a select few (4 out of our 150+ investors) have stooped to a heartless level, ensuring that we are unable to utilize the funds raised to pay your hard-earned salaries.”

Apple India sales to hit Rs 70,000-crore in 2024: Report

A previous Moneycontrol report stated that analysts said Apple’s market share across larger enterprises has also been rising along with mindshare. As per market trackers, Apple cornered around 6 percent laptop market share in India, translating into $400 million in Mac revenue in India. (Image source: Unsplash)

India was among Apple’s fastest-growing iPhone markets in 2023, with annual shipments crossing 10 million units for the first time with a 46 percent growth, securing the top revenue position for the year, beating its rival Samsung,

Only Vimal could leverage the ‘looks of a winner’ to become an undisputed clothing brand

Reliance ventured into the textiles business with the introduction of Vimal in 1975. The brand was named Vimal, after Dhirubhai Ambani's nephew, and son of his elder brother Ramnikbhai Ambani, co-founder of Reliance Industries. The operations of the business were looked after by Dhirubhai's son, Anil. (Image source: Only Vimal website)

It was 1987 when India was witnessing a transformation in the advertising industry. Reliance Industries, the principal sponsor of the Cricket World Cup at the time, rolled out a campaign where the talent of filmmaker Shantanu Sheorey and the onscreen persona of cricketing greats Sir Vivian Richards, Ravi Shastri and Allan Robert Border catapulted Vimal Suitings to become a market leader.