Tag: brand marketing

Anant Ambani pre-wedding celebrations: Mark Zuckerberg dressed for ‘jungle-fever’ theme on day 2

The second day will host "A Walk on the Wildside" with "jungle fever" the suggested dress code for the day. This event would be held outdoors in the Ambanis' animal rescue centre in Jamnagar. (Image source: @zuck via Instagram)

The second day of the pre-wedding celebrations for Anant Ambani and Radhika Merchant has “A Walk on the Wildside” with “jungle fever” as the suggested dress code for the day.

Pepsi launches new visual identity globally; takes over iconic locations in 120 markets

The international takeover marks the first step in Pepsi’s new era across design, storytelling, and partnerships, they said, adding, “We will continue to drive culture forward in 2024 by delivering one-of-a-kind elevated experiences, all deeply connected to fans' passions and desires to live “Thirsty for More.”

Pepsi had first unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years, in March 2023.

India needs its own App Store: Info Edge’s Sanjeev Bikhchandani after Google’s action against Indian app developers

“Many of the Info Edge apps are back on the play store. An effort very well led by Hitesh and the entire Info Edge team. People were up all night for this. Great crisis management,” Bikhchandani said (Image sourced via Forbes India)

On March 1, Google warned it may remove the apps of 10 companies in India for not paying a service fee for the use of its Play Store platform in India.

Anant Ambani-Radhika Merchant pre-wedding festivities: High-profile guests get luxury stay, glamping in Jamnagar

Anant Ambani chose Jamnagar for his pre-wedding festivities because the city has a special place in his heart. An animal lover, the youngest Ambani has spent much of his time and energy on Vantara, the wildlife rescue and rehabilitation that is spread across 3,000 acres within the green belt of Reliance’s Jamnagar Refinery Complex. (Image source: Moneycontrol)

Saina Nehwal shared an inside look at the luxury glamping-like accomodation provided for guests at Anant Ambani’s pre-wedding festivities.

Rise of film-based tourism: Goa and Rajasthan top draws in India. Find out why.

The primary motivation for film tourism is the desire of travelers to connect with the cinematic world, experiencing first-hand the locations, cultures, and landscapes portrayed in their favourite films. (Image sourced via CNBC-TV18)

The success of film tourism in Rajasthan underscores the importance of strategic marketing and promotional efforts by its state tourism department, states a KPMG India and PHD Chamber of Commerce and Industry report.

Global film tourism market to reach over $110 billion by 2028; film-induced tourism in India increases

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

The Media and Entertainment industry in India is expected to reach Rs 8,29,390 crore by 2030. In India, film-induced tourism witnessed a steady increase with a significant rise in the number of international and domestic tourists visiting locations featured in popular films.

Noida International Airport gives Laqshya Media Group its advertising contract

The collaboration will provide innovative advertising solutions to brands while ensuring a seamless travel experience for travellers. (Image sourced via CNBC-TV18)

Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.

Janhvi Kapoor turns standup comic to promote awareness about HPV

Janhvi educates audiences about the causes and risks of HPV through laughter with her debut stand-up special, ‘Leap, Laugh & Learn’. (Image sourced via News18)

Ahead of International HPV Awareness Day 2024, Janhvi created a ‘Bawaal’ on social media by taking a leap forward in adopting one of the most unique approaches to draw attention to the disease.