brand marketing – Page 39

Business Acumen is Key to Entrepreneurial Success: Anupam Mittal at the India Digital Summit 2024

In response to a question from the audience about which sectors young entrepreneurs should focus on, Mittal opined “green energy” and “healthcare”.

Speaking to Vivek Bhargava, Co-founder, ProfitWheel, the moderator of the fireside chat, on the impact of technology and AI capabilities on businesses, Mittal said, “I think technology is going to permeate every business. That is crystal clear; zero percent doubt, it already has. And now, AI will permeate every business. This doesn’t mean every business will be an AI business, but every business will have to become AI-enabled at some point.”

Reliance in talks to launch British fashion label Primark in India

China, which is the largest source country for the label, India stands second in terms of the small to large factories that supply Primark. (mage Source: Unsplash)

The brand has been evaluating the Indian market for the past few years, and is likely to partner Reliance either through joint venture or through licensing.

Hero Vired launches scholarship #EmpowerHer ahead of International Women’s Day

Hero Vired’s #EmpowerHer scholarship aims to address this concerning gender gap in leadership roles, and foster career growth for women to help them break through these barriers. (Image source: CNBCTV18)

15 percent of men hold executive-level positions compared to only 4 percent of women in similar positions

Fractal launches Kalaido.ai –India’s first text to image diffusion model

Trained on a public dataset of 70 million images, Kalaido.ai takes text inputs in 18 different Indian languages to generate images.

Using proprietary diffusion pipeline involving both “training free” approaches and minimal training, the tool helps to enable richer details in the image, higher fidelity and photorealism.

Colgate sets out to impact additional 10 mn children by 2025 via Bright Smiles, Bright Futures®

This collaboration harnesses the combined strengths of Colgate's enduring commitment to social responsibility and IMPAct4Nutrition's expertise, aiming to significantly enhance oral health and nutrition awareness among children.

In a strategic move to further fortify its impact, Colgate has partnered with IMPAct4Nutrition, a knowledge and resource platform on nutrition incubated by UNICEF India.

Karan Johar’s Dharma Cornerstone Agency (DCA) ropes in Orry to strengthen influencer marketing portfolio

In the Storyboard18 interview, Orry didn’t rule out starting his own brand but said it's not an immediate plan. (Image sourced via Instagram - @orry1)

Orry’s decision to join DCA signifies a strategic move towards expanding his influence beyond the digital space.

Anant Ambani pre-wedding celebrations start with Anna Seva

The Ambani family follows the principle of 'Manav seva hi Madhav seva', meaning service to humanity is service to God. In honour of this, they begin every occasion in their family by providing for and serving people and reinforcing their commitment to the community. (Image source: Moneycontrol)

Ahead of the pre-wedding celebrations from March 1-3, Ambani family embarked on Anna Seva in villages near located around Reliance’s Jamnagar township.

Anant Ambani-Radhika Merchant’s pre-wedding festivities: Take a look at the jungle-themed invite

Anant Ambani chose Jamnagar for his pre-wedding festivities because the city has a special place in his heart. An animal lover, the youngest Ambani has spent much of his time and energy on Vantara, the wildlife rescue and rehabilitation that is spread across 3,000 acres within the green belt of Reliance’s Jamnagar Refinery Complex. (Image source: Moneycontrol)

Anant Ambani and Radhika Merchant’s pre-wedding festivities in Jamnagar will have different themed functions for the guests.

Reliance Consumer Products inks partnership with Srilankan beverage brand Elephant House

This move is in alignment with Reliance’s strategy to increase its beverage offerings in a market, which is still dominated by multinational giants Coca-Cola and Pepsi. (Image source: News18)

Elephant House is owned by Ceylon Cold Stores, which is Sri Lanka’s largest listed conglomerate. Beverages like Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade, among others, are marketed under the Elephant House brand.

Trends to shape business to consumer conversations in 2024

As conversations become platforms for both marketing and commerce, the trends that will most influence brand-consumer dialogues center around customization and interactivity. (Image source: Unsplash)

To deepen engagement, brands must harness emerging technologies like generative AI for delivering truly customized recommendations and experiences. Adopting these tools to power conversational commerce allows brands to mirror the human relationships consumers seek even at scale, writes Gupshup’s Vartika Verma.