brand marketing – Page 40

51 percent retailers prioritizing investment in the retail media space: Criteo

The study revealed that 83 percent of publishers globally are open to tap into retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. (Image source: Unsplash)

As per Criteo’s “The Great Defrag: how commerce media will unite advertising in 2024” report, 43 percent are also working to meet demands for retail media in-store, such as digital screens and point of sale displays in physical stores

MMA Global India & Publicis Commerce India launch guide to maximize ROI of D2C eCommerce Investment

Anupriya Acharya, South Asia CEO, Publicis Groupe (left), Lalatendu Das, CEO, Performics India (centre) and Moneka Khurana, Country Head & Board Member, MMA Global India (right)

India’s e-commerce sector is on a meteoric rise and currently projected to hit $400 billion by 2030.

DailyHunt in talks to acquire homegrown app Koo

In 2o23, Koo had integrated OpenAI’s ChatGPT to help users in creation of posts. (Image source: News18)

Mayank Bidawatka, founder, Koo, had announced in September 2023, that Koo was looking for fundraising opportunities or tie-up with a strategic partner, in order to help scale its operations.

Kellogg’s Gary Pilnick’s ‘cereals for dinner’ statement sparks controversy

Carl Quintanilla, the host of CNBC, asked Gary Pilnick if encouragement to consider cereal for dinner could ‘land the wrong way’. He was quick to add that ‘In fact, it’s landing really well right now’, stated a media report.

Gary Pilnick added to CNBC’s Carl Quintanilla that the price of a bowl of cereal with milk and fruit costs less than a dollar, in response to the rising food prices that have left consumers concerned.

Layoffs: Bumble to cut 350 roles

Bumble competes with Match Group, whose target audience are young users. In a post earnings call, Jones highlighted that Bumble would relaunch its eponymous app. The company would also revamp its premium plus offering, stated an ET report. (Image source: Bumble)

It is expected that the company will incur about $20 million to $25 million in one-time charges through the layoff process.

Titan Company to purchase 0.36 percent stake in CaratLane

In August 2023, Titan had increased its stake to 98.28 percent in CaratLane, through the additional acquisition of 27.18 percent share for an amount of Rs 4,621 crore. (Image source: Moneycontrol)

Titan currently owns 99.64 percent of total equity share capital of the jewellery brand.

Sony to lay off 900 PlayStation employees: Reports

In January 2024, the two-year long saga of the Zee and Sony merger ended with the collapse of the $10 billion media merger, triggering legal actions from both parties on various issues including merger termination fees. (Image source: Unsplash)

Impacted employees will be provided severance benefits, said CEO Jim Ryan in an internal mail announcing the development.

Patanjali Foods on Supreme Court ad ban: ‘SC observations won’t affect business operations’

The Centre's affidavit also highlights facets of the existing policies that promote an integrative healthcare system with integration of both Ayush and allopathy.

“The entire country is being taken for a ride” and the government is “sitting with its eyes closed”, said Justice Ahsanuddin Amanullah, as the Supreme Court issued a show-cause notice to Patanjali Ayurved for going back on its promise to not make misleading claims in its medicine ads.